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2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.

2019 Mazda3 gets only two engines in U.S.; here are details on suspension, AWD

We learned a lot about the 2019 Mazda3 hatchback and sedan when it made its debut at the L.A. Auto Show. It will still have a manual transmission, it will offer all-wheel drive for the first time, and it's a stunner inside and out. But we still had questions about some of the details, so we spoke with folks from Mazda, including a couple of engineers for details on engines, suspension and drivetrains. First off, of the five engines announced for the Mazda3, just two of them are slated for the United States. At launch, the Mazda3 will be offered only with a naturally aspirated 2.5-liter four-cylinder. It's mechanically pretty much the same as what you'll find in the Mazda CX-5 and Mazda6. It even features cylinder deactivation. The only real difference between this engine, its predecessor, and the one in other Mazdas is some minor engine tuning tweaks. Power is almost the same with 186 horsepower and 186 pound-feet of torque, gains of 2 horsepower and 1 pound-foot. Fuel economy is rated at 27 mpg in the city, 36 on the highway, and 30 overall for front-wheel-drive models. We would expect the all-wheel-drive model to have slightly worse fuel economy simply due to extra weight and having to power two extra wheels. The Skyactiv-X engine will become available later in 2019. It will be rolled out in Europe first, with America coming after. When it does come here, it will be offered in states with stricter emissions regulations before coming to other states. While we're on the topic of engines, we also probed a bit about the possibility of the turbocharged 2.5-liter engine coming to the Mazda3. We did get the typical response of not being able to comment on future product. However, they did confirm that the turbocharged engine does in fact fit in the new Mazda3, since it and the naturally aspirated engine are very similar, and the naturally aspirated engine still uses an enormous header, meaning turbo plumbing wouldn't be an issue. Everyone we spoke with at Mazda did emphasize that they are listening closely to buyers, which is what led to the turbo engine being offered on the Mazda6 and CX-5, as well as the introduction of all-wheel-drive to the Mazda3. So, if you, like us, want to see the turbo engine added to the Mazda3, let the company know. They might just do it. Now as for drivetrains, the company is still deciding which trims and which combinations of engines will be offered.

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.