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2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

2015 Mazda3 finally pairs 6-speed manual with larger engine

With all of the hype and anticipation surrounding the 2016 Mazda MX-5 Miata, the Japanese brand was able to sneak another driver-oriented model into its lineup. The company's spec page for the 2015 Mazda3 hatchback and sedan have been updated to list the Skyactiv-G 2.5-liter four-cylinder as finally being available with a six-speed manual transmission, in addition to the previous six-speed automatic. The automaker had promised the row-your-own gearbox with the bigger engine back when it first announced the new Mazda3, but it waited a model year to actually put the combo on sale.
According to Mazda's specs, the manual gearbox trims 40 pounds off of a hatchback or 54 pounds off of a sedan in s Touring and s Grand Touring trims. However, shedding that weight doesn't necessarily boost fuel economy. The six-speed hatch is rated at 26 miles per gallon city and 35 mpg highway, compared to 27/37 for the automatic. The manual sedan is rated at 25/37 city/highway mpg, versus 28/39 with the auto. Buyers can save a little money by opting for the manual, though. Regardless of body style, it's about $1,050 cheaper than the automatic.
Autoblog reached out to Mazda and learned that the 2.5L 6MT models started hitting dealers in August. The 2.5 wasn't initially available with the stick because, "We had to prioritize engineering resources and the 2.5L 6MT was not a high priority combination. Globally, smaller engines are preferred in terms of sales," a Mazda spokesperson explained via email. The automaker also notes that Austrailia will probably be the only other market outside of North America to get the six-speed gearbox with the larger engine.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.