2007 Mazda Miata Mx5 Touring Automatic on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda prices 2016 CX-3 from $20,840

Been eager to put your cash down on the hood of a new 2016 Mazda CX-3, but haven't known just how much to take out from the bank? You can call your branch manager now, because Mazda has released pricing details for its new subcompact crossover. The MSRP for the new CX-3 will start out at $20,840, including an $880 destination charge. (Alaskan buyers can expect to pay an extra $45 on top.) That's for the base-level Sport model with front-wheel drive. Tack on another $1,250 for all-wheel drive if you think you'll need the extra traction, but either way it'll be channeling 146 horsepower and just as much torque from a 2.0-liter inline-four through a six-speed automatic transmission. Step up to the Touring model and the retail price jumps up to $22,840 (with delivery), plus the same $1,250 for the AWD option. There's a Touring Technology package available for another $1,410 that includes moonroof, satellite radio, and cargo cover. Finally at the top of the line is the CX-3 Grand Touring for $25,870 (delivered), available with that same i-Activ all-wheel drive system, and an i-Activsense package that throws in an array of electronic conveniences and safety systems for another $1,920. So while you can get away with paying as little as $20,840 for the base model, a fully loaded CX-3 can run you as much as $29,040. Related Video: All-New 2016 Mazda CX-3 Subcompact Crossover MSRP[1] to start from $19,960 - Latest evolution of Mazda's signature KODO design comes embodied in crossover available with premium, class-exclusive features and class-leading fuel economy - IRVINE, Calif., July 16, 2015 /PRNewswire/ -- New vehicle segments don't come around often. So when Mazda had the opportunity to create its very own subcompact crossover to tackle the urban sprawl, as well as the road less-traveled, it did so the only way it would – with the fun-to-drive, stylish and upscale 2016 Mazda CX-3. 2016 Mazda CX-3 Subcompact Crossover Priced From $19,960 Nearing its mid-August expected on-sale date, Mazda North American Operations (MNAO) has released full pricing for its entry-level CUV offering, starting at an MSRP2 of $19,960 for the entry-level CX-3 Sport with front-wheel drive. As a $1,250 upgrade, buyers can select CX-3 Sport with Mazda's predictive i-ACTIV all-wheel drive that takes temperature, road conditions, steering-angle and weather into account, among other factors, to help optimize to which wheels engine power is routed for maximum performance and stability.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same: