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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

The 2017 Mazda CX-5 is new, and oh so very red

After examining the teaser photo and poring over spy photos, we knew that the 2017 Mazda CX-5 would adopt some design features from the larger CX-9 and Chinese-only CX-4. What we didn't know, though, is that the CX-5 would look like a miniature version of the CX-9. From the outside it's obvious the design is all new. The front of the SUV looks nearly identical to that of the CX-9's. Gone is the cutesy, roundish face in favor of a more angular theme. The headlights are slimmer, while the grille ditches the horizontal bars for a mesh pattern. Mazda calls the design theme Kodo - soul of motion, and the original 2013 CX-5 was the first production model under this mantra. View 12 Photos The changes at the back are less drastic than on the CX-5's new beak. The black trim that underlines the rear fascia is less prominent and the taillights looks leaner, but it's harder to tell the differences between the old and new model. Mazda says the CX-5 will be available with two engines here: the Skyactiv 2.5-liter gasoline engine and the Skyactiv-D 2.2-liter diesel (the Skyactive-D 2.0-liter, currently only used on Sport models, has been dropped for our market). We don't have specifics on power and torque yet, but in the old CX-5 (and current Mazda 3) the 2.5-liter four-cylinder generates 184 horsepower, while the diesel makes 173 hp and 310 pound-feet of torque. We expect front- and all-wheel-drive options, and of course we're hoping that the six-speed manual (previously on the base, front-drive model only) stays around as an alternative to the six-speed automatic. The interior follows the template of recent Mazdas, with the infotainment screen sitting on top of the dashboard with a control knob located aft of the shift lever. We'll have more information on the 2017 CX-5 at the vehicle's debut later today at the 2016 Los Angeles Auto Show. Related Video:

2016 Mazda MX-5 Miata Launch Edition now available for pre-order

Want to be one of the first to buy the fantastic new 2016 Mazda MX-5 Miata? Now's your chance. The pre-order books open at 12:00 PM Eastern for the very special Launch Edition, which is limited to just 1,000 units. All of the MX-5 Miata Launch Edition cars come painted in Soul Red with a Sport Tan leather interior, an exclusive combination for this special run. Buyers only need to choose between the six-speed manual transmission (the obvious choice), or a six-speed automatic. Pricing is set at $30,495 if you want the stick-shift, and $31,570 if you prefer the auto. So, want one? Of course you do. Head over to Mazda's pre-order site and place a $500 deposit toward the purchase of your car. Better act fast, though. When Mazda offered its 25th Anniversary MX-5 Miata via pre-order, all 100 of those cars sold out in just ten minutes.