2006 Mazda Mx-5 on 2040-cars

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2015 Mazda2 revealed ahead of Paris debut [w/videos]

Small cars may be big business, but the world's automakers don't seem to be in any particular rush to keep them fresh. The new Smart Fortwo unveiled yesterday replaces a model that's already been around for seven years, and based on a structure dating back to the late '90s. The new Opel Corsa revealed just last week replaces a model that had been around for eight years. And the Mazda2 has been on the market in its current form for seven years now, but not for much longer because Mazda has finally revealed its successor.
Set to be unveiled at the Paris Motor Show this October, the new Mazda2 follows the stylistic lead of the Hazumi concept remarkably close, from the sharply creased front end right down to the wheel design - bringing the supermini hatchback in line with the KODO design language that characterizes its bigger siblings: the Mazda3, Mazda6 and CX-5.
Although details released thus far are rather limited, and power will vary from one market to another, engine options center around a 1.5-liter four in both gasoline and diesel versions, joining the manual and automatic transmissions and the chassis itself under Mazda's Skyactiv technology umbrella. We wouldn't expect the diesel version to make it across the Pacific (or across the border from the plant that will build it alongside a new Toyota hatch in Mexico), but rumors have surfaced of a potential rotary hybrid. The new 2 will also include the company's MZD connectivity suite and i-Activsense safety technology.

Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.