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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2014 Mazda Skyactiv Prototype looks ready for Daytona

With less than two weeks before the Mazda Skyactiv Prototype makes its race debut at the 2014 Rolex 24 at Daytona, the Japanese Zoom-Zoom brand brought its diesel-powered racer to the floor of the 2014 Detroit Auto Show.
The red prototype marks Mazda's return to prototype racing, and will campaign the inaugural Tudor United SportsCar Championship using a 2.2-liter, SkyActiv-D diesel engine. With 451 horsepower on tap and 580 pound-feet of torque, the racer should stand up well against a field of gas-powered competitors.
Should the Skyactiv win Daytona, it'll be a coup for Mazda. The racer is running an engine with over 50 percent of its parts drawn from the oft-delayed production Skyactiv-D. Head up top for our full gallery of images of the new Skyactiv Prototype. The 2014 Rolex 24 will be run from January 25 to 26.

2018 Mazda3 gets low-speed automatic braking across the board

Though the Mazda3 is mostly carry-over for the 2018 model year, Mazda has sweetened the deal on all trim levels ever so slightly with more standard equipment. Most notable is the inclusion of low-speed automatic emergency braking on the base Sport trim. That makes the feature standard on every version of Mazda3, and it's also included on manual transmission models. Touring's big change is the inclusion of the 184-horsepower 2.5-liter engine as the standard powertrain. This means you'll only be able to get the 2.0-liter engine on the Sport trim. Finally, Grand Touring gets a lighting upgrade with self-leveling LED lights up front along with LED taillights and running lights. Mazda also supplies these additional features while barely changing prices. The Sport trim level increases by $250. The Touring trim actually drops in price by $355 for the sedan, and an impressive $1,555 for the hatchback (when compared with the existing Touring 2.5 trim level). Grand Touring pricing remains the same as the 2017 model year. Related Video: