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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Petrolicious lets a 1971 Mazda RX-2 howl

Rotary engines scream to the heavens in the best way possible. To hear a wonderful example of the Wankel's battle cry, turn up your speakers and watch Petrolicious highlight an immaculately clean 1971 Mazda RX-2 in Australia. Owner Jason Humble took three years to build his RX-2 from a bare shell, and he started competing with it in vintage racing in 2005. The little coupe's class pits it on track against Mustangs and Camaros, but Humble claims that he's regularly near the top of the pack thanks to the Mazda's communicative chassis. We don't get to see the RX-2 mixing things up on track in the Petrolicious video, but Humble does treat us to a drive through the Australian countryside. He's happy to let the coupe's rotary rev, and the little engine is capable of making a wonderful noise. It's great to see Petrolicious continue to give the spotlight to these sometimes overlooked classic Japanese sports cars.

Mazda2 production fires up in Mexico

Mazda has officially kicked off production of the next-generation Mazda2 at the company's new factory in Salamanca, Mexico. Alongside the auto assembly plant, operations have also commenced at the facility's engine machining factory.
"With the start of production of the all-new Mazda2, operations underway at the engine machining plant, and an increase in our annual production capacity, we now have an even stronger production framework capable of supplying global markets with Skyactiv products of the same high quality level as those made in Japan," Mazda de Mexico Vehicle Operation's President Keishi Egawa said in a statement. "At the same time, we are pleased to be able to make a contribution to Mexico's further economic growth."
MMVO joins Mazda's Hofu Plant in Japan and the Auto Alliance factory in Thailand, which commenced Mazda2 production in July and September, respectively.