2004 Mazdaspeed Miata With 22k Miles on 2040-cars

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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Autoblog readers meet the 2016 Mazda MX-5 Miata [w/video]

Mazda dropped off a 2016 MX-5 Miata at our office this week with only two stipulations: don't break it, and don't talk about driving impressions until 3:01 AM Eastern on Monday, June 1. Easy enough. But rather than hold our notes until the embargo lifts, we decided to do something different. By now, you've no doubt read all there is to know about the 2016 Miata, including our review of the Japanese-spec car with the 1.5-liter engine that isn't coming to North America. You know it's smaller than the outgoing NC model. And you know that, at 2,332 pounds, it's nearly as light as the original. But what you, and we, didn't know, is what Miata owners think about the 2016 model. The MX-5 group is incredibly enthusiastic, and they love their cars. Hell, they love each other's cars. So we gave them an opportunity to not only get together, but to get an up-close, informal look at the ND Miata outside of an auto show, several months before it officially goes on sale. Here's what we did. Cars And Coneys Anyone who's familiar with the Woodward Dream Cruise in metro Detroit has no doubt heard of Athens Coney Island in Royal Oak, MI. It's an iconic place, known for its top-notch coney dogs, quick service, and the fact that, on pretty much any warm-weather weekend, you can find cool cars in the parking lot. We called the folks at Athens, told them about our Miata meet-up, and they were immediately on board with coneys, soda, and coffee for our gathering. We first published our meet-up info late last week, and sent the details out on our social media channels, as well. But without any formal RSVP system, we had no idea how many people would show up. And since Mother Nature decided to provide us with gray skies and chilly temperatures, we figured a lot of would-be attendees opted to bail at the last minute. Needless to say, we were surprised to see several Miatas already lined up in the Athens parking lot when we arrived with the ND at 4:40 PM, 20 minutes before the listed 5:00 start time. No one kept a formal count, but our best guess is that something like 50 or 60 cars showed up over the course of three hours. Some folks stayed the whole time, some people only stopped by for a quick cup of coffee. A couple people drove long distances to attend – a few Miatas hailing from southern Ohio, and many from western Michigan. We had a huge mix of cars, too.

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.