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Scion FR-S pitted against oldtimers RX-8 and S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.

Mazda2 with extended-range hybrid rotary tech shown

Every story dealing with a new rotary engine from Mazda lands in a different place on the matrix of possibilities between "Coming soon!" and "Never gonna happen!" In 2011 it was speculated that the rotary engineering program would be shut down with the demise of the RX-8, in 2012 the program was still alive and taking lessons from the SkyActiv engines, in August 2013 a Mazda insider said a rotary engine called 16X would be here in two years, in November the CEO said the only way we'd ever get a new rotary is if Mazda could sell 100,000 of them per year. Meaning that, for the moment, you can forget about it.
And yet, last month Mazda was putting journalists in a Mazda2 RE Range Extender, an electric car using a 0.33-liter rotary to power its lithium-ion batteries when the charge runs down. With a 75-kilowatt, 100-horsepower electric motor turning the front wheels, the Wankel generator and its 2.6-gallon gas tank living under the trunk double the range of the electric-only Mazda2 to 250 miles.
There's been talk of using a rotary to assist an alt-fuel vehicle for at least seven years, with Mazda pairing an electric motor with a rotary that ran on gas and hydrogen in a Mazda5 in 2007. Since then, almost all of those stories debating its return or demise also spoke of the oddball motor's advantages, such as compact size and ability to run on various fuels, as an aid in an unconventional powertrain.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.