2004 Mazda Miata Mx5 Mx-5 Ls Convertible/automatic/68k Low Miles -no Reserve!! on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda recalling 88k vehicles for ECU glitch

Need a break from news about the General Motors ignition switch recall? This Mazda recall should serve as a nice change of pace. It involves 88,000 cars across the globe, and focuses on the brand's three most recent (and important) models - the Mazda3, Mazda6 and CX-5.
The issue rests with Mazda's new i-ELOOP regenerative braking system. Apparently there's a problem with the ECU program that monitors whether a capacitor in the regen system is working. Acceleration is affected, and in severe cases, the engine could stall. There have been no mention of accidents or injuries due to the issue, and the glitch itself can be cured by an ECU reflash.
As i-ELOOP is a fairly new system for Mazda, particularly in the US, the total number of affected models is rather low, with just 6,500 US cars affected. Europe is hit hardest, with 38,000 models while Mazda's home market of Japan adds 27,600 cars and crossovers. Affected models were built between October 2012 and January 2014.

2014 Mazda3

Almost by definition, affordable compact cars aren't supposed to be fun. Sure, hot hatches get our blood pumping, but not long ago, the terms "compact car" and "economy car" could safely be used interchangeably. A key exception for the last decade has been the Mazda3, a car that has consistently delivered more dynamic thrills and tactile feedback than its contemporaries. Competitors have picked up their game significantly in recent years, however, leaving the Mazda3 wanting in several areas, including overall refinement, in-car technology and cabin appointments, so Mazda went back to the drawing board to create this all-new third-gen model for 2014.
Including this redesigned 2014 model, Mazda's recent crop of new products have targeted North America's hottest non-truck segments - compact car, midsize sedan and compact crossover/SUV. Yet it might be fair to call this launch the most important of them all, as the 3 remains the Japanese marque's best-selling vehicle. While America's pool of compact hatchbacks isn't exactly deep, the 2014 Mazda3 still has a challenging road ahead of it competing against two-box compacts that include the popular Ford Focus and recent additions like the all-new Kia Forte and the still-new Hyundai Elantra GT.