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Mazda's Tokyo concept foretells of rotary revival

Mazda has long been rumored to be planning a revival of its rotary-powered sports car. Some of those rumors may have come down to wishful thinking as much as concrete information. But now, on the eve of the Tokyo Motor Show, new details have come to light. The Japanese automaker is slated to unveil a two-door sports car concept, previewed in the teaser image above. Little in the way of firm information has been made available prior to the show car's debut, but sources are now citing senior company officials as confirming it has a rotary engine. "It is a two-door, two-seater, Mazda CEO Masamichi Kogai told Autocar. "It is a pure sports car design. We have MX-5 and another icon is a rotary sports car. We haven't talked about market reach but this would be in that segment." R&D chief Kiyoshi Fujiwara added: "People think rotary can not meet modern eco demands. The SkyActiv engineers worked on rotary and gave it cutting-edge tech. It is an essential part of our DNA and it [will] just be passed onto future engineers. It is synonymous with the brand. Some time in the future it will return and be called SkyActiv-R." The last time Mazda produced a rotary-powered model, of course, was with the RX-8, which ended production in 2012. That was preceded by three generations of RX-7, the first of which will be celebrating its 40th anniversary in 2018. If it manages to get the Wankel technology up to modern standards, that could provide just the right opportunity for Mazda to launch a new model. Reached for comment, Mazda spokesman Jacob Brown told Autoblog: "While we can confirm that Mazda continues to develop rotary engines, we cannot confirm production of a rotary at this point. Rotaries are one of the signature engineering technologies that define Mazda, and we will continue exploring them to see where they may fit for production applications." Related Video:

Mazda has no plans for an RX-9, despite ongoing rotary development

We know Mazda is capable of making wonderful cars in any form or bodystyle. It also likes to tease enthusiasts with promising concepts like the stunning RX-Vision. In news that's sure to raise the ire of enthusiasts around the world, it seems the automaker has no plans to follow through with a production version of that beautiful, Soul Red coupe. In fact, it doesn't look like Mazda is interested in building any sports car that would slot above the Miata. In an interview with Automotive News, Mazda CEO Masamichi Kogai responded with a simple "No" when asked if Mazda has plans for a larger sports car entry. Kogai was asked if Mazda has any plans for a production rotary. He said that the 1.5- and 2.0-liter engines in the Miata are more exhilarating. That's a debatable and subjective argument that thousands of rotary owners both past and present would likely disagree with. It's more likely that despite ongoing development of the Wankel, Mazda is still struggling to meet emissions standards. Despite the advantages of a rotary (high power-to-weight ratio, compact size, rev-happy nature), it's not very fuel efficient and struggles with emissions testing. Also, despite the prestige and attention a halo sports coupe could potentially bring, Mazda is a small, independent automaker that needs to focus on mass appeal. Creating an all-new design with a unique engine isn't cheap. Badging a non-rotary car as an RX would be sacrilege, so don't expect an RX anything anytime in the near future. Current RX owners should take a moment to lament. Their car probably needs another quart of oil anyway. Related Video:

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.