2002 Mazda Miata (automatic) on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda replaces owner's crashed 2016 Miata with brand new car

The first shipment of 2016 Mazda MX-5 Miatas are finally here. Imagine the jubilant sensation of being among the 1,000 people to pick up the limited Launch Edition, only to feel eviscerated when the new roadster crashes hardly a mile away from the dealer. While it must be an absolutely horrendous experience, Mazda North American Operations is making things right for one forlorn couple. In what was surely among the first recorded crashes of the 2016 Miata in the US, a husband and wife recently went to pick up their new Launch Edition, but they were rear-ended almost as soon as they left the dealer. According to Jalopnik, the hit also caused the roadster to slam into the car in front and might have bent the frame. To make a bad situation even worse, the wife also needed to be taken to the hospital to be checked out. Mazda is coming to the couple's aid with a generous gift. Knowing that it's utterly unfair for the new owners not to enjoy some top-down driving while the summer lasts, the company is actually sending the pair another Launch Edition to replace their crashed example. According to a Facebook post by the dealer (below), the car should be available sometime next month. Hopefully, the couple can enjoy thousands of miles of roadster driving with this one. After hearing about one of our customers getting rear-ended just minutes after picking up their new Miata, Mazda is sending out a replacement next month! #LongLiveTheRoadster Posted by Tom Bush Mazda on Wednesday, July 22, 2015 Related Video: