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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Honda, Mazda, Mitsubishi, Mercedes also under diesel emissions scrutiny

The controversy over Volkswagen's diesel emissions scandal isn't limited to the US. In Europe, where diesel engines are far more popular, the issue is shining a harsh light on the NEDC emissions test. As already known, the evaluation does a poor job of reflecting real-world production of NOx, and it appears a significant number of automakers are affected. The Guardian in the UK has been reporting on real-world test results from a company called Emissions Analytics. After the latest round of checks, vehicles from Mercedes-Benz, Honda, Mazda and Mitsubishi were found to generate far more NOx than they should. The newspaper also published similar results for Renault, Nissan, Hyundai, Fiat, Volvo, Jeep, Citroen, VW, and Audi. On average, the figures are about four times over the limit of producing the pollutant. Unlike VW and its defeat device, these automakers aren't actually breaking the rules. The vehicles perform up to the NEDC lab test for emissions, but those results simply aren't translated to the street. "The VW issue in the US was purely the trigger which threw light on a slightly different problem in the EU - widespread legal over-emissions," Nick Molden from Emissions Analytics said to The Guardian. A big fight to decide the future of this issue appears to be on the horizon. Automakers claim that they can't meet the next round of tightening emissions regulations and are asking for compromises. Although, spokespeople for Mercedes and Honda told The Guardian that the brands would be in favor of the stricter rules. Meanwhile, some European governments began backtracking their support of diesels well before this scandal came to light. The added scrutiny certain hasn't helped the future of the oil-burner. Related Video:

Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways of Autoblog HQ. And it might also generate some discussion on Mazda showrooms, where the Mazda3 five-door and Mazda's CX-3 crossover are parked within a few feet of each other. Not only do they enjoy proximity on the showroom, but they enjoy/suffer (your choice, depending on POV) pricing proximity on the window sticker. The Mazda3 five-door is the more mature model of the two, having been introduced to a world market in fall 2003. With a commonsense footprint enclosed by almost-organic, upscale sheetmetal, the Mazda3 – especially in 5-door form – punches well above its weight in the still-nascent hatchback category. With a redesign (third-generation) introduced in 2014, along with a more recent refresh, the newest sedan and hatchback merge Mazda's KODO design philosophy with a responsive platform, available 2.5-liter drivetrain and a comfortable – if not expansive – interior. What the Mazda3 5-door (photo at left) does not give you is the crossover's high hip point, despite having ground clearance almost identical to the CX-3 subcompact crossover. And while the stated passenger volume of the Mazda3 and CX-3 is almost identical, those cubes are arranged differently; the Mazda3 offers an interior package more linear, while the CX-3 is more upright. Mazda's subcompact CX-3 (photo at top) is a more recent entry, having been developed from the Mazda2 architecture and hitting the street two years ago. It sits below Mazda's CX-9 and CX-5 in the Mazda pecking order. And it is tiny, on a wheelbase of just 101 inches and offering an overall length of just 168 inches. It is seven inches shorter than the Mazda3, with a wheelbase five inches shorter. The net effect is a more compressed environment for passengers, along with the very real challenge of fitting something inside – such as a bicycle – even when that something has its front wheel removed. In the city, I like the CX-3's compactness, and relatively unrestricted visibility when compared to the Mazda3's overall length and lower seating. But when both are equipped with their six-speed automatics, and the Mazda3 is spec'd with its available 2.5 liter DOHC four, there's almost no comparison in their performance. With that spec the hatchback has Mazda's well-hyped zoom, while the CX-3 makes do with nothing but a 4-cylinder boom.