1999 Mazda Miata Base Convertible 2-door 1.8l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2016 Mazda MX-5 Miata Club Edition sharpens, styles the new roadster

One could argue that any iteration of the last-generation Mazda MX-5 Miata was worth having. But were it our money on the line, we'd have likely driven home with the Club, a simple trim that, for a reasonable $28,665 (for the retractable hardtop model), added a number of performance and aesthetic features. The 2016 MX-5 Miata Club Edition should prove to be a successful followup. Like last year's model, it adds a limited-slip differential, a retuned suspension with Bilstein shocks and a tower brace under the hood. On the aesthetic side of the game, 17-inch gunmetal wheels are included, along with a new rear spoiler and a front splitter. For those that demand an even sharper Club Edition, though, Mazda will also offer even lighter wheels, courtesy of BBS, along with Brembo brakes and the aero kit from the MX-5 Global Cup racer. Check out our full original post on the MX-5 Miata Club Edition, as well as a complete gallery of live images from the 2015 New York International Auto Show. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission). The MX-5 Club heightens performance with trim-level exclusive: - 17-inch gunmetal alloy wheels wrapped in 205/45R17 tires - Limited-slip differential when equipped with SKYACTIV-MT - Bilstein shocks when equipped with SKYACTIV-MT - Shock tower brace when equipped with SKYACTIV-MT - Front air dam and rear lip spoilers Standard equipment on MX-5 Club models includes MAZDA CONNECTTM infotainment system with a seven-inch color touchscreen display and multi-function commander control, HD and SiriusXM Satellite Radio, two USB ports, piano black side mirrors and seatback bars and a nine-speaker Bose audio system with headrest speakers.

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.