1997 Mazda Miata on 2040-cars

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Toyota, Mazda partner to build EVs at new $1.6 billion U.S. plant

TOKYO — Toyota and Mazda plan to build a $1.6 billion U.S. assembly plant, the two said on Friday, as part of an alliance that will also see the Japanese automakers jointly develop electric vehicle technologies. The two will take small stakes in each other as part of the tie-up: Toyota, the world's second-largest automaker by vehicle sales last year, will take a 5 percent share of Mazda, extending its dominance in Japan's auto sector. Mazda will take a 0.25 percent share of its larger rival. The plant, something of a surprise at a time of overcapacity in the U.S. market, will be a boost to U.S. President Donald Trump, who campaigned on promises to increase manufacturing and expand employment for American autoworkers. The plant will be capable of producing 300,000 vehicles a year, with production divided between the two automakers, and employ about 4,000 people. It will start operating in 2021. The electric vehicles cooperation, meanwhile, comes as the tightening of global emissions regulations prompts more automakers to develop battery powered cars, as the industry struggles with hefty research costs and intense competition from technology companies over technology like self-driving cars. As part of the agreement, Toyota and Mazda will also work together to develop in-car information technologies and automated driving functions. Toyota, Japan's biggest auto company, has been forging alliances with smaller Japanese rivals for several years, effectively engineering a loose consolidation of the Japanese auto sector. It already owns a 16.5 percent stake in Subaru, Japan's No. 6 automaker, with which it also has a development partnership. Toyota is also courting compact car maker Suzuki to cooperate on R&D and parts supply as Toyota seeks to tap its smaller rival's expertise in emerging Asian markets. A stake in Mazda may also prevent future incursions by tech companies, one analyst said. "For a technology company which lacks the expertise in making cars, Mazda could look like a very interesting acquisition. They're very good, they're not too expensive. Maybe Toyota realizes this," CLSA managing director Chris Richter said. "By buying a 5 percent stake, Toyota takes Mazda off the table rather than having it sit out there like a free agent which could someday be used against them." COROLLA PRODUCTION SHIFT Mazda stands to gain from a deal that gives the small automaker a production foothold in the United States.

2018 Mazda MX-5 Miata finally has a great pair of seats

We all know the 2018 Mazda MX-5 Miata is a truly wonderful car. It takes everything delightful about cars and driving and distills it into a compact and lightweight package. It's a car anyone can enjoy. My wife, who until recently has shown no real interest in sports cars beyond their design, wants one. I want one, too, but I couldn't get past the Miata's terrible seats. For 2018, there's finally an alternative. The 2018 Miata got a number of minor updates. Most people I know were fawning over the new cherry-red top, but I was far more interested in the leather-wrapped Recaro seats. These are now included in the $3,770 Brembo/BBS package. Previously, that package just added a set of two-piston Brembo front brakes and black BBS wheels. Having put thousands and thousands of miles on various NDs, I didn't think it was really a worthwhile option unless you were planning to track the car regularly. These seats have changed my tune. The standard seats in the Miata are bad when new and get progressively worse as they break in. I'm a big guy (6-feet tall and about 220 lbs.), but I know I'm not alone in the assessment. They're thin, unsupportive and wrapped in some cheap fabric. Just look at this photo from our old long-termer. The seats kill any real desire to own one. These Recaros are different. Yes they're still thin, but they have bolstering and padding in all the right places. I no longer feel like I'm riding along on a cheap, worn-out couch. Plus, they're heated (though you can now get heated cloth seats), making the brisk Michigan-morning commute far more comfortable. Now all the Miata needs is a slight bump in power. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Mazda Convertible Performance

2014 Mazda6: Introduction

An Extended Stay With The Sexy Six
The new-for-2014 Mazda6 sedan is more than just a pretty face. For Mazda, it marks the company's best effort yet at competing in the highly competitive midsize sedan segment, all the while staying true to the brand's core value of offering high levels of driver involvement above all. We certainly came away impressed after our first drive of the sleek Six in France last fall, and we knew right from the start that this would be a car we'd want to spend a lot of time with back here at home.
So with that in mind, the folks at Mazda graciously agreed to loan us the fully loaded Soul Red tester you see here for a one-year stay in the Autoblog long-term garage. Because of how important this car is to the segment, and to Mazda as a brand, we know there's going to be a lot to talk about it over the next 12 months. Right now, though, allow us to introduce you to the newest member of our long-term family.