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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Sell your own: 2004 Mazda RX-8

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Combine "sports car" with "user-friendly" and, in most forums, you have yourself an oxymoron. Sports cars are – by definition – sporty, but rarely do they qualify as easy to use. One that did and, regrettably, has faded from the scene is Mazda's RX-8. Initially launched in 2003, and out of production within roughly a decade, the RX-8 was perhaps the rotary-powered answer to a question few – at the time – were asking. Happily, Mazda produced it anyway. With its front mid-engined platform, freestyle doors and +2 seating, the RX-8 came as close to offering day-in, day-out utility as anything this side of an extended-cab pickup. And its nod to practicality did little, if anything, to diminish the essential goodness of the menu. Mazda's design team provided a high-revving rotary, nimble handling and almost telepathic steering, combining them into a frenzy-filled dollop of locomotion. The result was no more than mildly fast and furious, but in properly motivated hands the RX-8 delivered a high level of entertainment for a relatively modest outlay. This for-sale example, a 2004 RX-8 with automatic transmission, requires just $6,000 and – not incidentally – the ability to buy into its premise. The automatic will be perceived by many to be a negative, but might also suggest a more gentle ownership history. And without benefit of a clutch and shifter, the new owner can concentrate on the driving, with the Mazda's absurdly direct steering and slot-car cornering. The asking price is on the high side (book average is about $5K), but know that similar cars might bring upwards of $8,000. And at 91,000 miles it's been used, but perhaps not used up. Related Video: Mazda Used Car Buying Buying Guide Ownership Coupe Performance

2020 Mazda6 Signature Driveway Test | A luxury car interior with a non-luxury price

The 2020 Mazda6 Signature is pure luxury on the inside. If one were to remove the Mazda badges and replace them with Audi’s four rings, or LexusÂ’ stylized L, customers may not even bat an eye. Alas, that is the point of MazdaÂ’s range-topping Signature trim. Mazda fancies itself a “premium” car brand at this point, and the Mazda6Â’s cabin does an excellent job of selling that theme. A luxury interior starts with excellent and original design, and then itÂ’s finished with quality materials. Anybody can throw leather, suede and wood around, but if the design itself isnÂ’t moving, the fancy materials look tacked on. Mazda has managed to ace both the design and material quality sections of its test with the Mazda6 Signature. ThereÂ’s beauty in simplicity, and the Mazda6Â’s interior exemplifies that. A wide, sweeping dashboard dominates the view from the driverÂ’s seat. An endless swath of soft-touch UltraSuede is front and center, splitting the climate controls from the vents and infotainment screen above it. Mazda says itÂ’s “adorned with a subtle gold tint,” and itÂ’s made in a similar fashion as ornate kimonos. I found myself staring at the stitching running the full length of the dashboard. ItÂ’s topped by a silver strip that extends from one side of the cabin to the other into the side air vents. Interestingly, the side air vents extend beyond the rest of the dash into the door, so they look like silver metal wings sticking out with the doors open. Above the silver strip is something Mazda calls “Sen Wood.” It looks and feels like real wood, because it is — Mazda says Sen wood is used in taiko drums and Japanese furniture.   And then thereÂ’s the lovely continued presence of physical buttons for vital controls. All of the climate control options are integrated into a classy strip just below the suede in the center of the dash. The buttons themselves are high quality, easy to find and satisfying to use in their action. Same goes for the climate control temperature knobs. They turn with precision and give a clear indication of each degree of change. The ribbed faux metal (it's extremely convincing as real metal) surround on the dials makes it feel like youÂ’re changing the climate control on a car that costs twice as much as this Mazda does. Even some luxury cars donÂ’t offer the same level of tactility and satisfaction in their controls.