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Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

Mazda's EV resistance may mean CAFE trouble ahead

Is Skyactiv the limit for Mazda? The Japanese automaker has ridden its gas-powered engine technology platform to the upper end of fleetwide fuel economy among automakers in the US. But the company's lack of electrification, either hybrids of plug-in vehicles, combined with increasing sales of crossovers, may limit future fuel-efficiency gains, Automotive News reports. Mazda has no plans to add battery-electric variants across its product line, the publication says, citing comments from Mazda North America CEO Masahiro Moro. So far, the dependence on Skyactiv has worked well, as Mazda was the second automaker - after electric-vehicle maker Tesla Motors – to meet the US fuel-economy mandate of 34.1 miles per gallon for 2016. Additionally, Mazda plans to unveil the second-generation version of Skyactiv next year. Using a technology called "homogenous-charge compression ignition" (HCCI), Mazda's gas-powered engines will approximate the compression in diesel engines, boosting fuel economy accordingly. Because of that development, Mazda's Moro is "very confident" that the company will meet the US Corporate Average Fuel Economy (CAFE) mandate for 2021. With no plans for US plug-ins or hybrids (Mazda's only hybrid, a variant of the Mazda3, is sold in Japan), Moro is not so sure about meeting the 2025 CAFE mandate of 54.5 mpg (which equates to a "real world" fuel economy of about 40 mpg). Additionally, Mazda's "biggest regulatory headache" will be meeting California's mandate that 15 percent of the state's new-vehicle sales be zero-emissions within the next decade. In 2011, Mazda laid out its strategy of leaning on its Skyactiv technology instead of moving to drivetrain electrification as a way to boost fleetwide fuel economy, saying at the time that "you can't out-Toyota Toyota and you can't out-Honda Honda." The company also took a strong stance against even the idea of electrification in vehicles. According to the US Environmental Protection Agency (EPA), Mazda's model-year 2015 vehicles averaged 30.1 mpg, beating out Honda's 28.9 mpg, Subaru's 28.7 mpg, and Nissan's 28.3 mpg. Mazda's fleetwide fuel efficiency increased from 29.4 mpg for the 2014 model year, and from 28.1 for the 2013 model year, according to the EPA. Related Video: Featured Gallery Mazda3 SkyActiv-Hybrid View 21 Photos News Source: Automotive News-sub.req. Green Mazda Fuel Efficiency Green Automakers Electric Hybrid skyactiv mazda hybrid mazda electric car

2016 Mazda6 and CX-5 see gentle price hike

Mazda has modestly updated the Mazda6 and CX-5 for the 2016 model year, and the company just announced revised pricing for the pair. The vehicles cost a little more now, but buyers also get additional features and an improved look. When it comes to the 2016 Mazda6, the already attractive sedan wears a revised look up front with more chrome and a redesigned cabin with a new instrument layout and seven-inch infotainment system on most models. Mechanically, things carry over with a 2.5-liter four-cylinder making 184 horsepower and 185 pound-feet and either a six-speed manual or automatic gearbox depending on trim. The base Sport trim with a six-speed manual gearbox costs $305 more than it did in 2015, and starts at $21,495*, plus an $820 destination charge on all models. Upgrading to the automatic gearbox at $22,995 also adds the revised infotainment system and reverse camera. Prices top out at $30,195 for the Grand Touring, which is $300 more than last year. All of the other versions see a $100 year-over-year increase. LED headlights are standard on the Grand Touring, but they can be added to the Touring through the Touring Technology package for $1,675. The 2016 CX-5 sees light exterior upgrades and similar interior improvements as the Mazda6, including the improved infotainment system for some trims. Pricing rings up for $250 more than last year, except the all-wheel drive Sport trim at just an extra $50. The cheapest CX-5 is the front-wheel Sport with a manual gearbox and 2.0-liter four-cylinder with 155 hp and 150 lb-ft, and it costs $21,795. All other models combine a 2.5-liter four-cylinder with 184 hp and 185 lb-ft with a six-speed automatic. Prices go all the way up to $29,470 for a CX-5 Grand Touring with all-wheel drive. There's a new i-Activesense package for the Grand Touring for $1,500, as well, that adds safety sensors and radar cruise control, but it can only be combined with the Grand Touring Technology Package for $1,505 with navigation and LED headlights. 2016 Mazda6 Pricing Announced IRVINE, Calif. (February 9, 2015) – Mazda North American Operations (MNAO) today announced pricing for its refreshed 2016 Mazda6 midsize sedan lineup. The 2016 Mazda6 is available in three trim levels – Sport, Touring and Grand Touring – and is equipped with the SKYACTIV-G 2.5-liter gasoline engine. There are a number of enhancements for 2016 including bold changes to the shape of the instrument panel and floor console giving the interior a fresh new look.