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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Should you buy a leftover 2015 or a brand new 2016 model?

One of the most common questions I get asked as a car dealer and auto auctioneer is, "When is the best time to buy a new car?" The answer is usually the time period between Labor Day and the middle of November. That's because this is when new car dealers and the manufacturers are trying to get rid of their current-model-year vehicles to make way for a small army of 2016 models. Rebates, incentives, cheap financing, and overstocks of unpopular models all help create the liquidity needed to turn the old inventory into a new set of wheels for the buying public – often at a very reduced price. But sometimes the "old" new car isn't a better pick than the "new" new car. It depends on a lot of factors, including the car in question and the differences from one model year to the next. I recently received an email from Jeff, who is interested in the Mazda CX-9 and asks whether he should buy a 2015 model or wait for the new version that will debut soon in LA. I'll use his as the example case. Length of Ownership The longer you own a vehicle, the less model year depreciation will be an issue. For example, the difference in value between a five-year-old Mazda 6 and a six-year-old version is about $1,500 according to the Manheim Market Report ($5,600 vs. $4,100). But if you look at the difference between 10-year-old and 9-year-old versions of that same vehicle, the price difference shrinks all the way down to $200. Because Jeff plans to own his new crossover for many years, the 2015 model wins in this category. View 19 Photos Rebates and Incentives The current CX-9 has a $4,000 cash incentive from Mazda. This is in part because Mazda still has quite a few left over. That $4,000 rebate for the current model is already coupled with even stronger discounts at the dealer level for those leftover 2015 models. TrueCar is showing that a loaded 2015 model can be had for $7,000 off the sticker at $28,600. You may even be able to beat that price by negotiating the deal yourself. Another thing to consider is that new models tend to be in high demand when they launch, which means that your purchase price will likely be substantially higher with the new model than it will with a leftover 2015. Again, financially speaking, this is a vote for the 2015 model. New Stuff It's also important to weigh what new features will come along with the updated model and how important they are to you.

CES Part 2: Honda/Sony Afeela, BMW i Vision Dee and more | Autoblog Podcast #763

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and Associate Editor Byron Hurd. This week, they pick up from last week and dig deeper into some of the reveals and news coming from this year's Consumer Electronics Show (CES) including the Ram 1500 Revolution, the Afeela EV collaboration from Sony and Honda, Peugeot Inception, BMW i Vision Dee and VW ID.7, among other highlights and musings from the show. They also discuss the cars they've been driving, including the BMW iX, Mercedes EQS SUV, two-door Bronco Badlands, Mazda CX-50 Meridian Edition and Toyota RAV4 Wilderness Edition. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #763 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2023 Ram 1500 Revolution Sony Honda Mobility Afeela EV prototype Peugeot Inception BMW i Vision Dee Volkswagen ID.7 Cars we're driving 2023 BMW iX 2023 Mercedes EQS 450 SUV 2022 Ford Bronco Badlands Two-Door 7MT 2023 Mazda CX-50 Meridian Edition 2023 Toyota RAV4 Woodland Edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts CES BMW Ford Honda Mazda Mercedes-Benz RAM Toyota Volkswagen Peugeot Truck Coupe Crossover SUV Concept Cars Electric Luxury Off-Road Vehicles Performance Sedan Afeela