1994 Mazda Miata Base Convertible 2-door 1.8l on 2040-cars

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Mazda planning more powerful MX-5?

The new Mazda MX-5 will be available with a 1.5-liter four with 129 horsepower or 2.0-liter with 155. And while either engine may seem a tad on the small side for a sports car, they keep perfectly in line with what the Miata is all about. That doesn't mean, however, that more powerful options aren't under consideration. Speaking with Motoring.com.au at the launch of the new MX-5, Mazda's global PR chief Kudo Hidetoshi revealed that two options are under consideration. One would be a larger engine, and the other a turbocharged version of the existing 2.0. The former option would deliver the extra punch while keeping things naturally aspirated and free from turbo lag, but could throw off the weight balance Mazda has worked so hard to preserve. The more likely option, then, would be the turbocharged route that would allow the Zoom-Zoom brand to keep the roadster light and nimble, while still delivering an extra boost. Neither would be without its challenges, but if overcome, the resulting high-performance model could be sold as a Mazdaspeed model in some markets and as an MPS version in others. And, even if such a performance roadster were to get the go-ahead for production in some markets, there's no guarantee that it will be sold in the United States. Here's hoping. Related Video:

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.