1991 Mazda Mx-5 Miata on 2040-cars

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Driving a $500 junker in a 500-mile off-road rally race | 'The List' #0500

Jessi and Patrick have done some insane rally races on "The List," but in an effort to continually out-do themselves, this might be the craziest yet. It's called the Gambler 500, and the idea is that 2,000-plus participants take $500 cars and drive them 500 miles across Oregon, mostly off-road. It's a maniacal mishmash of cars with not enough doors, too many doors, airplane wings strapped to the tops, graffiti'd cartoons on the hoods, stuffed animals hanging out the windows — you get the idea. Our hosts start the race with an absolutely epic Mazda Miata sitting atop super swampers. It didn't have a top, but have no fear because it had a roll cage, so ... that's better? Unfortunately though, they didn't have time to customize the car fully to their liking before the race, so the first stop after the starting gun was naturally a garage sale for some knickknacks to give the car a little more flair. One of the defining aspects of the Gambler 500 is having the most obnoxious, bonkers car possible, and the old Miata needed a bit of a kick in the ass. Thankfully, the crew found the largest teddy bear in existence, strapped that bad boy to the roll cage, and they were on their way. There are a few routes you can choose to take in the Gambler 500, and our crew chose the most challenging, called "The Devil's Butthole." A hilarious name for an outrageously fun route, it's definitely not one that many Miatas have likely tackled. And therein lies the gamble: Will they make it to the end? As always, you'll have to watch the episode above to find out. If you liked the episode, don't forget to subscribe to our YouTube page and like our Facebook page for more exclusive content from "The List" and if you're interested in learning more about the Gambler 500 or even participating in the event, check out their official website or follow them on Facebook! Click here to find more episodes of "The List" Click here to learn more about our hosts, Jessi and Patrick Auto News Celebrities Weird Car News Mazda Convertible Special and Limited Editions The List Videos Original Video jessi combs patrick mcintyre

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Toyota, Mazda $1.6 billion plant goes to Alabama, sources say

Alabama will be the site of a new $1.6 billion Toyota and Mazda auto plant, a victory for President Donald Trump who had prodded manufacturers to build new U.S. facilities and threatened tariffs on foreign production, sources said on Tuesday. The plant, which will employ up to 4,000 people and produce about 300,000 vehicles a year, will be located in Huntsville, Ala., and is a boon for the state, where Toyota has a large engine plant and an existing network of automotive suppliers. A formal announcement by company and state officials is expected on Wednesday in Montgomery, sources briefed on the matter said. The new plant — in a state Trump won by 28 points in 2016 — could be a political boost to the Republican president, who has urged automakers to build plants in the United States and add jobs. The companies said they expect the plant to open in 2021. Trump tweeted in March he wanted "new plants to be built here for cars sold here." The White House did not immediately comment on Tuesday. The announcement also comes at a time of declining U.S. auto industry sales, so it could exacerbate overcapacity and add pressure to cut prices. U.S. new vehicle sales fell 2 percent in 2017, after hitting an all-time record high in 2016, and are expected to fall further in 2018. Details of an anticipated tax and incentive package for the investment were not yet known. It has been reported the companies sought at least $1 billion in incentives. A Toyota spokesman declined to comment, except to say an announcement was expected soon. A Mazda spokeswoman also declined to comment. In recent months, the companies had narrowed their choices down to sites in Alabama and North Carolina. Local media last month said the leading site under consideration was in northern Alabama's Limestone County, near Toyota's large engine plant in Huntsville. In September, Toyota announced a $106 million technology upgrade for the Huntsville plant. A Chamber of Commerce of Huntsville website for the "Huntsville Mega Site" touts the fact it has been "certified as development-ready." The commerce chamber, local and state officials declined to comment on Tuesday on plans for the plant. A year ago, President-elect Trump criticized Toyota and threatened hefty tariffs against the Japanese automaker if it built its Corolla sedan for the U.S. market in Mexico. "Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S.