1990 1.6 Liter Spec Racing Miata on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2016 Mazda MX-5 Miata First Drive [w/video]

Hypothetically speaking, if you blindfolded me, put me in the car pictured above, and told me to hit the road, it would have taken me maybe two minutes to figure out that I was driving the 2016 Mazda MX-5 Miata. There are just certain facets about Miata driving that have been baked into every generation of Mazda's roadster, and it makes for a symbiotic relationship between car and driver that's truly unique. Sure, I could rattle off a list of cars that come close to offering the same sort of experience, but they just can't quite capture the same intrinsic Miata magic. Mazda knows its Miata is an incredibly special machine. Listening to the company's engineers and designers talk about the development of this fourth-generation ND model is fascinating. The attention to detail is astonishing, and every single person involved in the Miata program knows that the most important goal is to keep this car as true to its predecessors' ethos as possible. It cannot just be a great convertible, or even a great Mazda – it has to be a great MX-5 Miata. But the company did not just want to improve upon the third-generation NC Miata, which has been around since 2006. They wanted to tie the ND Miata's roots back to the original NA from 1989. Back in '89, the Miata was a less-powerful, 1.6-liter model with 115 horsepower and 100 pound-feet of torque. Mazda's team said they are proud of every version of the MX-5, but it's this specific, first-generation model that the company calls the "most right" – the most true to the idea of what a Miata ought to be. So that's why, before being allowed to attack the winding roads of the Spanish countryside in the 2016 MX-5, Mazda wanted me to spend some time with a cherry example of the original NA Miata: a Mariner Blue darling that, even with some 239,000 kilometers on its clock, still felt absolutely impeccable from behind the wheel. Light, responsive, and perfectly balanced, it was the original embodiment of the harmony between driver and car that Mazda wanted in every Miata. Mazda executives said they felt the first Miata was also the right size. So they chopped off three inches on the ND compared with the NC, and put it on a wheelbase that's been reduced by six-tenths of an inch. In fact, these dimensions mean the new Miata is more than two inches shorter in length than the original, and only two-tenths of an inch taller. In this day and age of ever-expanding waistlines and footprints, it's a remarkable achievement.

Mazda3, CX-5 earn IIHS Top Safety Picks

Mazda technologies like SkyActiv-Body and SkyActiv-Chassis, plus ultra-high-tensile steel, six airbags, "crusable" brake and accelerator pedal assembly and collapsible steering column have helped the 2013 Mazda3 and 2014 Mazda CX-5 win Top Safety Pick laurels from the Insurance Institute for Highway Safety (IIHS). It's the second year in a row for the Mazda3.
The accolade is earned by receiving "Good" marks for frontal moderate overlap crashes, side and rear impact crashes, and tests of roof strength. Remember, the small overlap test that the IIHS commenced in August 2012 has lately tripped up some makers who have excellent safety reputations.
The Mazda3 and CX-5 join offerings like the Dodge Dart, Hyundai Elantra, Mitsubishi Outlander Sport and Subaru Forester among the 117 vehicles so far declared Top Safety Picks - which is different than the 13 named Top Safety Picks+, mind you - for this year. Have a read of the press release below for more information.