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2016 Mazda MX-5 Miata first engine shot revealed

We've dug deep for just about every scrap of 2016 Mazda MX-5 Miata info available out of the car's California reveal celebration, but powertrain particulars have been especially hard to come by. While we still don't have engine specifications, the folks over at Autoweek have scored a nice scoop - the first underhood photos of one of the display cars.
In the image above, the ND-generation Miata is clearly shown to be powered by a Skyactiv inline four-cylinder, as expected, but its displacement remains unclear. The engine is most likely either the 2.0-liter Skyactiv-G engine offered in low-end Mazda3 and CX-5 models or the 2.5-liter Skyactiv-G found in those same vehicles' upper trims. In those iterations, the 2.0-liter generates 155 horsepower and 154 pound-feet of torque, while the larger-displacement engine nets out at 184 hp and 185 lb-ft. There is no sign of a turbocharger, a feature rumored to be fitted to at least one test mule. There has also been previous rumors of a 1.5-liter Skyactiv engine, possibly for overseas markets.
The 2.0-liter strikes us as the most likely scenario, particularly as Mazda has worked diligently to save every gram in the new car, dropping a pledged 100 kilograms (220 pounds) over the current model, even while adding content. It's entirely possible that the alleged turbo car was, in fact, a mule for the Miata's Alfa Romeo sister car, which is expected to have a wholly different powertrain. Or it could simply be a second engine option for an eventual Mazdaspeed variant, perhaps.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.