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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda Miata celebrates 25 years of rocking our worlds

For its birthday it hasn't been profiled on 60 Minutes or been to Jay Leno's Garage, doesn't go on a retrospective tour of vintage racetracks or get a special Spyder Zagato edition. That doesn't mean we think any less of the Mazda MX-5 Miata, the roadster with a simplicity that was as enjoyable as it was barely believable when it arrived in 1989. A quarter of a century and three generations later, the Miata remains the go-to roadster when you want easy, balanced and economical thrills.
It grew from a 116-horsepower speedster with a five-speed manual transmission and a curb weight of 2,116 pounds, to a 167-hp go-kart with a five-speed manual coming in at 2,480 pounds (in Sport guise). Along the way it's picked up hundreds of awards, including 14 nods on Car and Driver's "10Best" list, its most recent eight-year streak coming to an end last year, the Guinness Book of World Records title as "Best-Selling Two-Seater Sports Car" and innumerable trophies as weekend racer extraordinaire.
We'll see the fourth generation at next year's Chicago Auto Show, and we're certain to hear more about its 25-year milestone this year. Until that happens, enjoy the images above and the gallery and press release below.

2016 Mazda MX-5 Miata in motion for the first time

By now, you've already poured over the details (however few there may be) and images of the 2016 Mazda MX-5 Miata. For us enthusiasts, it's arguably the most important new car debut of the year, and for Mazda, it marks the 25th anniversary of its iconic roadster - something that's being celebrated all weekend long out in Monterey, CA.
Our resident Miata owner, Chris Paukert, is out in sunny California and just passed along this video, showing all four generations of the MX-5 in motion (slowly), on the road at Mazda Raceway Laguna Seca. This is the first time the 2016 MX-5 has been shown driving under its own power, and it will join a wealth of other roadsters as Mazda attempts to break the world record for most Miatas in one place at one time.
Have a look at the emailed-from-an-iPhone-quality video above, and then take a moment to read Paukert's own notes from the ND Miata's live showing earlier this week, here.