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Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

Mazda Miata getting i-ELOOP regenerative 'braking' in more markets

The Mazda MX-5 Miata is getting the company's i-ELOOP regenerative "braking" system in more overseas markets. A few months ago, the company announced it for the Japanese market, and this week it announced the U.K. will have the feature, too. This has us curious as to whether it will be offered on U.S. market Miatas. We've reached out to Mazda, and we'll update this story if and when we hear back. As a quick refresher, i-ELOOP is a system that was introduced here on the Mazda6 several years ago, and it adds a capacitor to store electricity generated by the alternator during deceleration (hence our earlier use of quotes around "braking") that can be used to run interior accessories such as the sound system and climate control. Then, with power coming from the capacitor, the alternator can be disengaged, improving the efficiency of the engine by reducing drag. And by using a capacitor rather than a battery, the system is more compact, lighter and able to recharge faster than a similarly capacious conventional battery. As for effectiveness, the Mazda6 with i-ELOOP managed to get about 5% more miles per gallon on the highway than one without, going from 38 mpg to 40 mpg. While not a massive improvement, it was a measurable, possibly noticeable one. Applying a similar gain to a Miata would increase fuel economy from 35 to nearly 36.75 mpg on the highway, based on the automatic-equipped car's numbers. The manual would go from 34 to nearly 35.7. The i-ELOOP system is standard on all new Miatas in the U.K., which includes the 1.5-liter and 2.0-liter engines with either the manual transmission or automatic. Strangely, only automatic-equipped cars get it in Japan. This means Mazda could offer it on both transmission options in the U.S. Probably the key consideration will be cost. The system, when it launched in the U.S., was only available on the most expensive Mazda6, and even then it was an extra-cost option. And looking at pricing for the U.K. Miata soft-top and comparing equivalent trim levels, the price has increased between GBP2,800 and GBP4,100. The new model does get some new standard safety features, too, but we expect the i-ELOOP system is a significant contributor. If it is offered in the U.S., it might only be available as an option, and possibly only on the more expensive trim levels to keep lower trims more affordable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda's first-quarter profit slumps on weak sales in U.S. and China

TOKYO — Mazda reported a 79% drop in quarterly operating profit, falling significantly short of estimates, as it continues to struggle with declining U.S. and Chinese sales, while a strengthening yen also cut into its bottom line. Operating profit at JapanÂ’s No.5 automaker was 7.0 billion yen ($64 million) in the first quarter ended June, versus around 33 billion yen a year ago and less than half of an average forecast for 18.5 billion yen from analysts polled by Refinitiv. Mazda, however, reiterated its forecast for a 33% rise in operating profit to 110 billion yen in the year ending March. ThursdayÂ’s profit announcement marks MazdaÂ’s poorest first-quarter operating performance since the June 2012 quarter. The automaker has been struggling with falling demand for its cars over the past year or so, while it is also recovering from flood-related damage to its factories in Japan that led to a quarterly loss in the July quarter of 2018. The Nikkei business daily on Wednesday had reported that operating profit at the company would fall around 70% for the quarter due to lower sales in the United States. Mazda posted global sales of 353,000 units for the quarter, down 12% from a year ago. Its sales in the United States, its biggest market, fell 15% to 68,000 units, while in China, Mazda sold 54,000 vehicles, down 21% on the year. A trade war between the top two economies and slowing growth in China, the worldÂ’s biggest auto market, have prompted a broad-based sales downturn in the global auto sector. Automakers are grappling with easing demand for cars just as they must invest heavily in new technologies including electric cars, autonomous driving technologies and ride-sharing services to survive a major industry shift away from car ownership. Many of MazdaÂ’s rivals at home and abroad have been reporting disappointing quarterly results, with Nissan and Ford also announcing job cuts and possible plant closures earlier this month. The United States is a key source of revenue for Mazda, but it imports all its vehicles sold there, exposing it to a threatened hike in U.S. tariffs on imported cars from Japan. To limit its vulnerability to possible tariffs and currency fluctuations, Mazda is investing in a new plant in the U.S. state of Alabama, a joint project with Toyota.