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Mazda Mexico debuts Mazda3 Turbo before official U.S. reveal

We should have been keeping an eye on our neighbors to the south, who did us the favor of showing off the turbocharged 2021 Mazda3 last week. The automaker teased the reveal for the U.S. market to happen on July 8. It's reasonable to expect slight changes between our two countries, but the Mexico introduction makes a good base to know what we're getting. The prime specs: 2.5-liter Skyactiv-G turbocharged four-cylinder with 227 horsepower and 310 pound-feet of torque. As suspected, this is the same engine found in the Mazda6, CX-5, and CX-9. As such, we expect those output figures are based on using 87 octane gasoline; in the other three Mazda offerings, 93 octane gas unlocks 250 hp and 320 lb-ft. So at worst, the Mazda3 turbo makes 41 hp and 124 lb-ft more than the naturally-aspirated engine in the current hatch and sedan. At best, the improvement runs to 64 hp and 124 lb-ft. Comparing the turbo Mazda3 to the segment-standard Volkswagen Golf GTI, the incoming 2021 German will make 241 hp and 273 lb-ft. Only a test drive will reveal how the battle of sportiness vs luxury turns out for the Mazda. The numbers make a case for the former, but there's enough of the latter to sway us into believing this will primarily be a quicker Mazda3, with nary a hardcore edge. The only transmission mentioned is a six-speed automatic with paddle shifters that sends power to both axles via mandatory all-wheel drive. In Mexico there are only two Mazda3 trims, which start at 329,990 pesos ($17,050 U.S.) and 429,900 pesos ($19,294 U.S.). The turbo will introduce two new trims there that start at 489,900 pesos ($21,987 U.S.) and 529,900 pesos ($23,782 U.S.), MSRP increases of about 29%. For the supplemental dosh, the Mazda3 turbo in Mexico comes with a leather interior, sunroof, 12-speaker Bose audio, Android Auto and Apple CarPlay, LED headlights, blind-spot monitoring and auto-tint side mirrors, reversing sensors, and black 18-inch aluminum wheels.  Other than those black wheels and some badging, though, there's nothing to differentiate the forced-induction model from the naturally aspirated one. When a Jalopnik source tipped that site to some 2021MY Mazdas based on dealer codes, there was a "MAZDA3 HB PP TURBO." That "PP" likely stands for Premium Package, which is the highest trim offered on our Mazda3 right now, already comes with 18-inch black wheels, and starts at $28,445 after destination.

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).

Mazda's product roadmap after Skyactiv-X: diesel, rotary, hybrids, even EVs

When we first heard that Mazda had cleared the major hurdles on gasoline compression ignition, and were just tidying up the details with clear production intent, the first kneejerk thought was: That's it for Mazda's consumer diesel. In particular, the Skyactiv-D that was intended for sale in the U.S., only to be delayed for years by various regulatory roadblocks and other issues that Mazda is frustratingly (but understandably) vague on. At least, it'd die out at some point down the road once Skyactiv-X was widely available. It turns out that's not the case at all. Mazda will adopt an approach that becomes more and more electrified and diverse the closer you get to 2035. But internal combustion will play a deep and central role up to that point, and probably beyond. Before we get to what those different powertrains, diesel and electrified, will look like down the road, let's stop and think about Mazda's philosophy. It couldn't be more different from the approach of most manufacturers that are currently producing BEVs and hybrids, which are heavily incentivized by both the automakers and the government, both state and local, depending on the locality. Even with all that cash on top of the hood, the market penetration of electrified vehicles is low. Mazda's too small to lose money paying people to drive EVs and hybrids. Its risky solution (which is plucky, but has had mixed results) is to simply improve the internal combustion engine. It's achieved the best fleet average fuel economy in the U.S. already, using a range of direct-injection gas engines that are mostly naturally aspirated. A few tiny nods to electrification have been introduced, like i-eLoop regenerative braking and the Demio EV (a Japanese-market, last-generation Mazda2 with a 20kWh battery that was tested with a tiny rotary engine range extender). But the focus is on combustion, not electricity. And that focus isn't going away anytime soon. Mazda believes that pure gasoline, gasoline hybrid, and gasoline PHEV vehicles will remain the vast majority of vehicle sold through 2035. At that point, Mazda forecasts, BEV and fuel cell vehicles should make up about 15 percent of the total of Mazda's lineup. The remaining 85 percent will utilize some form of internal combustion engine. Now, that includes hybrids and even a small number of CNG/LPG cars. And these are global numbers, as well. There may be even fewer fuel cell and CNG/LPG vehicles sold here than abroad.