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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 Mazda MX-5 Miata Club and Launch Edition unveiled

If you haven't been tempted enough already to place your order for a new 2016 Mazda MX-5 Miata, the Japanese automaker is sweetening the deal even further at the New York Auto Show this week with the debut of two new editions. Most enticing is the arrival of the new Club edition (pictured above), which brings with it a number of upgrades to Mazda's latest roadster. The MX-5 Miata Club comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, tower brace and a new spoilers front and rear. That is, when equipped with the six-speed manual. (The automatic is still available as well, but does without the diff, shocks and brace.) Buyers will even be able to upgrade to BBS alloys of the same size, Brembo front brakes and the aero kit previewed by the MX-5 Global Cup racer in Chicago. The Mazda Connect infotainment system comes standard, with seven-inch touchscreen, satellite radio, nine-speaker Bose audio... the works. The Club edition isn't the only new Miata being launched in Manhattan this week, though: so is the Launch Edition. Offered to the first 1,000 customers who place their orders for a new Miata in the US, the MX-5 Launch Edition is based on the Grand Touring trim level and comes in an exclusive combination of Soul Red paint with a tan leather interior. It even comes with a few do-dads to go along with it. Mazda is taking deposits of $500 for those first 1,000 units at www.longlivetheroadster.com, and details of both these upgraded Miatas can be found in the press releases below. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).

2020 Mazda6 Review & Buying Guide | Still at the top

The 2020 Mazda6 should be on anybody’s sedan shortlist. ItÂ’s modern and attractive both inside and out. The ride and handling balance is unmatched by anything short of the 2020 Honda Accord, and itÂ’s priced well alongside all of its tough competition. An Accord is still the only one in this segment to offer a manual transmission for enthusiasts who care to shift themselves, but the Mazda6 with the 2.5-liter turbocharged four-cylinder is still plenty of fun with its smart-shifting six-speed auto. Mazda has also succeeded in putting together a luxurious interior — highlighted by the Signature trim — that outdoes the more pedestrian interiors found in other pricey mid-size sedans. Tons of work was put into the Mazda6 to make it more refined and premium, and itÂ’s worked. Downsides are few in number, but if the Mazda6 suffers anywhere, itÂ’s in the infotainment and utility departments. The software Mazda uses is old and antiquated compared to its new system in the Mazda3 and CX-30, as well as those in the Accord, Hyundai Sonata and others. The trunk is also smaller than most in this segment. Those may be deal breakers for some, but people who value an engaging driving experience will appreciate it for its sharp steering and agile chassis, and those who could care less will still love it for the refinement and comfort. WhatÂ’s new for 2020? There isnÂ’t much new for the 2020 Mazda6 this year. Mazda says itÂ’s switched to the key fob design used on the Mazda3 and CX-30, and thereÂ’s also a new “Signature” badge for the top trim. Besides that, the car carries over unchanged from 2019. 2020 Mazda6 Signature View 57 Photos WhatÂ’s the interior and in-car technology like? The 2020 Mazda6Â’s interior is simple and beautiful. Mazda has upped its interior quality game beyond the competition, and itÂ’s accomplished this without pricing the sedan out of the ballpark. Comfortable chairs make long rides a breeze as does the hushed cabin noise. From lower trims on up, the cabin looks and feels of a high quality. Even the basic entry-level Sport trim has an excellent interior that goes above the more basic furnishings of competitors, while on the other end of the spectrum, the Signature boasts rich suede-like cloth and beautiful Sen wood to create an environment encroaching on the luxury segment. However, MazdaÂ’s infotainment system is way behind compared to others in the segment.