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Recharge Wrap-up: BlaBlaCar raises $100M, NASA launches CO2 satellite

BlaBlaCar, a ridesharing startup in Europe, has raised $100 million in a funding round led by Index Ventures. After recently growing to 12 countries and 8 million users, BlaBlaCar plans to us the funding for even more aggressive growth throughout Europe. The ridesharing service pairs drivers and passengers, allowing passengers to catch rides between cities while allowing drivers to save money on fuel on road trips. Drivers are not allowed to make a profit, and are only allowed to charge enough to break even after BlaBlaCar takes its percentage, to keep costs low for everyone involved. BlaBlaCar doesn't currently have plans to break into the US. Read more at The New York Times or at Gigaom. NASA has launched its Orbiting Carbon Observatory-2 into space to keep track of carbon dioxide in Earth's atmosphere. After being delayed on Tuesday, the Delta II rocket equipped with an instrument to measure CO2 launched from Vandenberg Air Force Base in California at 5:56 am on Wednesday. It is ultimately headed for a polar orbit to watch how CO2 levels rise and fall throughout the seasons, in part to try to figure out if the land and oceans will continue to be able to absorb half of carbon emissions. The mission will last two years, and should give further insight into climate change. Learn more in the video below, at NASA or at New York Times. Mazda is likely to release a plug-in version of its Mazda2 hatchback with a rotary range extender, reports Australian site Motoring. The electrified Mazda2, and any other future Mazda EVs and hybrids, will likely be limited to markets with government subsidies for such vehicles (which doesn't include Australia) says Mazda Australia Managing Director Martin Benders. "As the best possible fuel economy at an affordable price hybrid doesn't make sense, because the fuel economy gain isn't that great unless half of all sales are hybrid, which won't happen without big tax breaks like in the Netherlands," said Benders. That doesn't rule out the US, though. A prototype version of the range-extended Mazda2 featured a 0.33-liter rotary engine to provide power to the lithium-ion battery pack when depleted. A 2.6-gallon gas tank essentially doubled the electric Mazda2's driving range to 250 miles. Read more at Motoring. Zap plans on selling 1,000 Urbee EVs per month to SunRa for distribution in China.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Aussie Mazda MX-5 Miata specs leak suggests power loss

Mazda's 2016 MX-5 Miata reveal didn't include much in the way of specifications, but the car's debut seems to have blown the lid off of the rumormill, with the latest word out of Australia including fresh claims of curb weight and engine output.
Before delving into the findings from Motoring.com, we're going to take a moment to find a few grains of salt. It's not that we don't trust the Oz publication, it's just that we wouldn't be surprised to learn their car's specifications will vary from that of our eventual North American car.
Of course, we don't expect the footprint of the new ND model to itself to differ much - it will still be the most compact Miata ever - overall length is expected to check in at just over 154 inches - that's about 1.4 inches shorter than the original NA Miata and over 4 inches shorter than today's NC generation, yet it'll ride atop a longer wheelbase and be slightly wider while sitting lower to the ground.