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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2016 Mazda2 won't come to the US

Hoping to get your hands on the new Mazda2? Don't get your hopes up too high, because the latest word has it that the new hatchback won't be available in the United States. According to the report from Automotive News, Mazda's US office has decided against bringing the new Mazda2 to American showrooms. This despite it being made just south of the border in Salamanca, Mexico. The reasons are apparently two-fold. For starters, Mazda sales offices around the world have been clamoring for larger allotments of the new 2, and the company can only supply so many. "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car," Robert Davis, Mazda's senior VP of US sales operations, told AN. For another, Mazda is apparently not convinced the new supermini would resonate with US buyers, who are increasingly migrating towards crossovers. So Mazda is focusing instead on "products that make us and our dealers considerably more profit than a Mazda2 does." That doesn't mean the latest Mazda2 will be entirely out of our reach forever, though. The company's agreement with Toyota will see a sedan version sold in the US as the Scion iA. Mazda is also certifying it to US safety and environmental standards so that it can sell the 2 in Puerto Rico, which means that it wouldn't take much to change course and bring the hatchback into the US in the future: "It'll always be there if we need it," Davis told AN. Reached for comment, a spokesman for Mazda's North American operations told Autoblog that "The Mazda2 launch in the U.S. market is on hold in order to evaluate the B-Car segment and enable us the opportunity to focus on the launches of the refreshed Mazda6 and CX-5, and the all-new MX-5 roadster and CX-3 subcompact crossover SUV." That leaves the aforementioned CX-3 - which is, incidentally, based on the same architecture as the Mazda2 - as the smallest mainstream model that Mazda will offer Stateside.

Mazda halts Mazda3 sales for fuel tank problem

Mazda is issuing a stop sale and recall on 14,406 examples of the 2015-2016 Mazda3 in the US with build dates between May 21, 2015, and August 24, 2015, due to a possible fuel leak. There are no reports or accidents or injuries from this problem. According to the company, a defective fuel shut-off valve can allow gasoline to move from the tank and fill the charcoal emissions canister. If it gets too full, there can be a leak, which obviously carries the risk of a possible fire. The engine might stall, as well. Affected owners will be notified to bring their Mazda3 in "as soon as possible." Dealers will inspect the vehicles, and if a problem is found, the fuel tank and charcoal emissions canister will be replaced. During the downtime, customers will get a free rental or loaner car, as well. Those who are particularly concerned can also call Mazda roadside assistance to have their vehicle delivered for the check and possible repair. Related Video: Mazda Issues Stop Sale and Stop Delivery for Mazda3 Fuel Tank Recall WASHINGTON, DC (October 2, 2015) – Mazda Motor Corporation will conduct a Safety and Emission Recall Campaign for certain 2015-2016 Mazda3 vehicles (built from May 21, 2015 through August 24, 2015), which could have a safety-related problem. A defect in the fuel shut-off valve may allow fuel to flow from the fuel tank into the charcoal emissions canister. With this condition, the check engine light may illuminate, and if the fuel exceeds the canister capacity, fuel leakage could occur, increasing the risk of a fire and/or engine stalling. Approximately 14,270 vehicles in the U.S. and 136 vehicles in Puerto Rico are affected. Owners of subject vehicles will be notified by mail in early October. They will be informed to bring their vehicle to the nearest Mazda dealer as soon as possible. Dealers will inspect the fuel tank to determine if the defect exists on the vehicle. If the defect exists, the dealer will replace the fuel tank and charcoal canister at no cost to the customer. A rental or loaner vehicle will be provided at no cost to the owner, until the vehicle is repaired for this concern. If there are no concerns, the vehicle will be returned to the customer. Should a customer not want to drive the vehicle to the dealership, they may contact Mazda's 24-hour Roadside Assistance service at 800-866-1998 and have the vehicle picked up and delivered to the dealership. There have been no reports of accidents or injury related to this issue.