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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Sorry, rotary fans, Mazda's RX Vision probably won't happen

Mazda is doing a lot of things the right way in this age of beige-ness. It just crammed a turbocharged inline-four into the improved CX-9, a bold move unto itself, and one that should also be heartening for Mazdaspeed fans. Wouldn't that engine make for a swell Mazdaspeed3 or Mazdaspeed6? There's a reasonable ray of hope there, but not necessarily a guarantee. The RX Vision, though, is a pipe dream. Mazda is smart to keep the rotary dream alive. It's smart to keep developing it in back rooms and to keep the idea on the public's mind. Credit where credit's due: Mazda has solved some of the stickiest issues the rotary engine has, through savvy engineering and perseverance. We've seen promising patent filings for the Skyactiv-R engine, which is supposed to be found in the RX Vision concept. Mazda uses every opportunity to remind us that development is continuing and that the company would love to bring a rotary-powered sportscar to production. I believe it. But the RX Vision is just a design study. And there are some harsh realities about rotary engine emissions and fuel economy standards that are difficult for modern piston engines to achieve without expensive componentry. Emissions and fuel economy are both bugbears of the rotary, in case you've forgotten. And that explains Mazda's interest in running rotaries on hydrogen, but down that road lie infrastructure challenges as daunting as making a gasoline-powered rotary burn as clean as one of Mazda's Skyactiv piston engines. All this is meant to put Mazda's recent comments to Top Gear in context. Mazda's design director, Kevin Rice, spoke to TG at the Concorso d'Eleganza Villa D'Este, and was waving Mazda's rotary flag quite enthusiastically. "In the back rooms at Mazda, we're still developing it," Rice said, "and when the world's ready to buy another rotary, we'll be ready to provide it." I'd like that to be a comforting statement, but given the realities of fuel economy and emissions regulations and Mazda's position in the market, it seems like a hollow platitude. "When the world's ready" is just another way of saying "when we solve the fundamental issues with this engine layout, and there's an unambiguous market study that shows we can build these cars and make a profit, we'll consider it." That seems like a lot of "ifs". Perhaps Mazda does have a clean-burning, efficient, cheap-to-produce rotary running on an engine dyno in Hiroshima, and it's prepping an RX-9 for the next auto show.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.