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Mazda on sales upswing in Europe but won't build there
Sat, 20 Jul 2013Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.
Mazda still has a team working on rotary engines
Sun, Sep 20 2015The flame still burns within Mazda to stage a rotary engine revival. Before you start getting excited, it's way too soon to start saving money for the fabled, next-gen RX-7 or RX-8. Still, company boss Masamichi Kogai confirmed to Autocar that the Japanese automaker has an engineering team dedicated to improving the Wankel. This development group has the hard task of trying to make the rotary stack up to modern internal combustion engines in terms of emissions and fuel-economy standards. Neither factor were ever exactly Wankel's strong suits. Kogai described them as working "very enthusiastically" to Autocar. The boss didn't discuss any future RX-vehicles or the size of the team, however, a report from last year indicated that there were 30 engineers in partnership with universities to update the engine's design. After problems keeping up with emissions and fuel economy, Mazda built it's last rotary for an RX-8 in June 2012. Since then, there have been intermittent rumors of a return. One possible solution was a design called the 16X that was supposed to offer more torque and better fuel economy. Another possibility was a small-displacement unit as a range-extender in an electric Mazda2. Rumors of a new RX-7 have been heard for years. In 2013, Kogai clearly said that it wasn't happening. When asked again last year, he reiterated the same point.
Mazda recalling 88k vehicles for ECU glitch
Fri, 04 Apr 2014Need a break from news about the General Motors ignition switch recall? This Mazda recall should serve as a nice change of pace. It involves 88,000 cars across the globe, and focuses on the brand's three most recent (and important) models - the Mazda3, Mazda6 and CX-5.
The issue rests with Mazda's new i-ELOOP regenerative braking system. Apparently there's a problem with the ECU program that monitors whether a capacitor in the regen system is working. Acceleration is affected, and in severe cases, the engine could stall. There have been no mention of accidents or injuries due to the issue, and the glitch itself can be cured by an ECU reflash.
As i-ELOOP is a fairly new system for Mazda, particularly in the US, the total number of affected models is rather low, with just 6,500 US cars affected. Europe is hit hardest, with 38,000 models while Mazda's home market of Japan adds 27,600 cars and crossovers. Affected models were built between October 2012 and January 2014.