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Sweating the small stuff | 2017 Mazda CX-5 First Drive
Mon, Mar 13 2017The 2017 Mazda CX-5's door handles got their own design study. They got their own graphs, maths, and a team of people scientifically analyzing how humans interact with them. There was a whole to-do. And yet, you look at them back-to-back with their predecessors, a Spockian eyebrow reaching to the stars, and wonder what all the fuss was about. But apparently they're better. They're also perfectly illustrative of the entire effort to re-engineer and improve Mazda's best-selling model. At first, the 2017 Mazda CX-5 seems like a sensible evolution of its well-loved predecessor – there's sexier styling, a more premium cabin, and additional features, but the dimensions and engine specs look awfully similar. It certainly looks like one of those "the old car's great, let's not overthink the new one" redesigns. Except it isn't. Dig deeper and you'll see just how much meticulous work – from the door handles to the throttle response – went into making the new CX-5 a crossover that thoroughly trounces the majority of its competition. Take the efforts to make it quieter. According to Mazda's internal measurements, the sound-quelling improvements made for the CX-5's 2016 refresh already made it one of the quietest compact SUVs on the market. That apparently wasn't good enough. To what seems like an absurd degree, Mazda's engineers obsessively examined every nook, cranny, corner, and crevice to sniff out noise and eliminate it. Gaps were filled, insulation was injected, seals were added, air was redirected, glass was double glazed, and carpet replaced plastic coverings. It would seem that the Society of Persnickety Engineers is well represented at Mazda HQ. "I'm not sure how they found some of these," said Mazda vehicle development engineer Dave Coleman with a shake of his head, almost amused by the obsession and dedication of his colleagues across the proverbial hall in the sound-deadening department. (He goes over many of their enhancements in the video below.) And it worked. The new CX-5 is indeed incredibly quiet, even on San Diego's notoriously loud corrugated concrete freeways. It is quiet for a Mazda – a brand previously known for the exact opposite – and the entire segment. Even the fairly quiet 2017 Honda CR-V we drove on the same freeways on the way to San Diego couldn't match it. Actually, much of the driving experience can't be matched by a competitor.
Recharge Wrap-up: Renault-Nissan hits 250,000 EVs, will the next Toyota Prius be an SUV?
Sat, Jun 27 2015Will the next Toyota Prius be an SUV? Mazda and Toyota recently reached an agreement to share powertrain technologies, which will help Mazda comply with California's tightening ZEV restrictions with a plug-in vehicle. On the flip side, Toyota will have access Mazda's Skyactiv diesel powertrain, which a source tells Motoring will be used in an SUV based on the Toyota Prius (and, as Hybrid Cars suggests, on the Toyota C-HR concept). Interestingly, the collaboration will also give Mazda access to Toyota's fuel cell technology, which could mean more hydrogen powered cars on the road and the subsequent expansion of hydrogen fueling infrastructure. Could it also make way for a long-awaited hydrogen powered rotary-engine sports car from Mazda? Read more at Motoring. Samsung SDI unveiled two new lithium-ion stationary batteries at Intersolar Europe. In doing so, Samsung throws its hat in the ring with the likes of automakers Tesla and Mercedes-Benz, using knowledge from electric vehicle batteries in the arena of home solar energy storage. In addition to its 3.6-kWh battery, its new 5.5-kWh and 8.0-kWh batteries offer storage solutions at a larger, more practical scale for solar customers. Called the All-in-One, the battery system, borrowed from electric vehicles, is made up of a photovoltaic inverter, battery PCS and lithium-ion battery, and promises efficiency, compactness, fast installation and an affordable price. Read more from Samsung SDI. The Renault-Nissan Alliance has sold its 250,000th electric vehicle. The quarter-millionth EV was a white Renault Zoe sold to a French computer engineer from Bordeaux named Yves Nivelle. While he credits a government program offering a ˆ10,000 rebate for EV buyers trading in an older diesel vehicle for helping him make the decision to pull the trigger on the new Zoe, "I have to say, I was convinced the first time I drove the car. It's a real pleasure to drive and it feels good to do my part for the environment," says Nivelle. The Alliance had sold around 31,600 EVs from January to May this year, up 15 percent from the first five months of 2014. See the video above, and read more in the press release below. Renault-Nissan Alliance sells its 250,000th electric vehicle • Historic EV milestone reached in early June • Alliance sells half of all EVs globally • EV sales up nearly 15 percent through May vs.
Mazda taps Americas head as CEO to raise game in its biggest market
Fri, May 11 2018TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.
