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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

Mazda engineer wants new rotary to be turbocharged

Hope springs eternal for Mazda to revive the high-revving Wankel engine for a new sports car, and the company keeps feeding that thirst with hints that it could happen. To make the possibility even more tantalizing, Mazda drivetrain and powertrain assistant manager Tetsushi Marutani tells Motoring that he wants the updated mill to pack a turbocharger. "Personally, I think that a rotary with some turbo or compressor would be good," Marutani said to Motoring. "Because a rotary, in my opinion, they require more [torque at] low speed, low down torque. So if we have some small compressor or turbo it would help." Mazda hasn't sold a rotary-powered model since the RX-8 and hasn't had a turbocharged one since the third-generation RX-7. However, the recent RX-Vision concept (above) at least hinted at a possible Wankel revival, and Mazda officials confirmed that its engineers continued to develop the engine since the RX-8's demise. The RX-Vision used a next-gen rotary called the Skyactiv-R, but Mazda didn't officially confirm any details about it. Rumors suggested the engine had a two-rotor layout with a total displacement of 1.6 liters. A two-stage electric turbo and hybrid powertrain would allegedly boost the total output of around 450 horsepower. The electric assistance could also counter the Wankel's lack of torque at low revs and poor fuel economy. Those rumored specs sound fantastic, but we still take the rotary's return with a grain of salt. Mazda CEO Masamichi Kogai is adamant that it's not worth the company's limited resources to develop a niche sports coupe instead of better selling vehicles. Related Video: