2022 Mazda Cx-9 Sport on 2040-cars

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Fiat 124 Abarth Spider spied, may get Alfa 4C power

We've long been excited to see, hear, and drive the car that results from the in-process Fiat-Mazda partnership. The Italian brand has had access to the excellent 2016 Mazda MX-5 Miata on which to base its own roadster, and the fruits of that labor will soon ripen. Spied here is not only the ensuing Fiat 124, but a hotter Abarth tuned version of the spider. At least, that's what we're hoping. Our spy shooters indicated that the car seen here not only sounded more aggressive than 'standard' 124 mules seen previously, but that it also accelerated away from their long lenses with a smartness. The 124 Spider is already rumored to make use of the 1.4-liter turbo I4 that makes 160 horsepower in the Fiat 500 Abarth, and this version may have a still-more-powerful engine. Another tell about the added output are the quad tailpipes in place of the lesser car's set of two. There's no hard evidence to support exactly which engine might be under the 124's hood, however. It's possible that the 1.7-liter turbo from Alfa Romeo 4C could be in play – with its 237-hp output – as the 124 was originally going to wear an Alfa badge. If that were to happen, however, the Fiat would almost certainly get a dual-clutch transmission instead of the purer manual box. In any event, more details about the car will no doubt crop up closer to the expected reveal this fall. Related Video:

Mazda RX-9 could be a 400-hp, 2,900-pound coupe due in 2019

Mazda poured fuel on the white-hot rumors of an RX-8 successor with the RX-Vision earlier this year. The long, low rotary-powered coupe was lovely, but as we reported, it wasn't going to happen. But now, there's another chapter in the RX rumormill, and like overnight parts, it's from Japan. Japanese site Holiday Auto claims that Mazda will debut the so-called RX-9 at the 2019 Tokyo Motor Show. But before that happens, the Zoom-Zoom company will preview the production model with a concept at next year's Tokyo Motor Show. 2017 is important, marking 50 years since Felix Wankel had the screwy idea for his eponymous engine and 40 years after the company's first rotary powered car, the Cosmo, hit the market. Exciting as Holiday Auto's report is, the stats on this long-rumored car are better – via Google Translate, the Japanese site claims the RX-9 will use a 1.6-liter, two-rotor Wankel with a single turbocharger. It's good for around 400 horsepower. Holiday Auto isn't exaggerating when it claims the car could have "bike-like acceleration." As with other Mazda products, a low curb weight is key, which is why engineers are targeting a meager 1,300 kilograms (2,866 pounds) for the production model – that weight should be pretty evenly split, too, thanks to a rear transaxle. So yes, the RX-9 will be stupid fast and extremely agile. But it will come at a cost. And by cost, we mean that the RX-9 will start just south of eight million yen. That's $79,641 at today's rates, or enough to purchase about 2.5 RX-8 R3s, the hardcore handling trim of Mazda's last-gen rotary car. And if Mazda follows Nissan's GT-R pricing model, we'll see a six-figure RX-9 by 2025. When it comes to Mazda rotary rumors, grains of salt are a must. That's doubly true when we're talking about a possible concept that won't debut for over a year. But with the RX-Vision, Mazda showed that it hasn't abandoned rotary power, and with 2017 marking a big anniversary for the technology, it seems unlikely that the company will let the date pass without some acknowledgement. A concept car seems like a solid bet. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.