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Mazda to reveal MX-5 Miata Club Edition in New York

Mazda is bringing a new version of its latest MX-5 Miata to the New York Auto Show. And while it's giving us very little to go on at the moment, from what we can tell so far, it looks promising. For starters, it's called the Club Edition, which speaks to us of enhanced performance – particularly on the track. For another, the statement below highlights the "maximum driving enjoyment" the existing MX-5 was "designed to deliver," and then proceeds to claim that the Club will "amplify that experience, harking back to the early lightweight sports cars that inspired it, but serving as a beacon for the future as a thoroughly modern, sophisticated package." Hopefully, then, it'll serve as some sort of road-going mid-point between the stock version and the Global Cup racing concept pictured above. We'd expect the 2.0-liter four-cylinder engine to carry over likely unchanged with its 155 horsepower and 148 pound-feet of torque, but with the potential addition of a stiffened suspension, upgraded rolling stock, revised aero, enhanced cockpit and maybe some excess weight trimmed out – although the new Miata doesn't have much to lose as it is. In any case, we're excited. Related Video: 2016 MAZDA MX-5 MIATA CLUB EDITION TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - 2016 MX-5 Club represents most aggressive road-going version - IRVINE, Calif., March 25, 2015 /PRNewswire/ -- Ready to join the Club? The 2016 Mazda MX-5 Miata Club edition, that is. Mazda North American Operations (MNAO) will be introducing the North American-spec MX-5 Club next week at the New York International Auto Show. The MX-5 Club represents the most aggressive road-going iteration of Mazda's fourth-generation flagship roadster. The 2016 MX-5 sheds approximately 150 lbs. from its predecessor through use of lightweight, efficient SKYACTIV®1 TECHNOLOGY, now weighing 2,332 lbs. when equipped with the standard SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic). Powering all North American models will be a 2.0-liter SKYACTIV engine, rated at 155 horsepower and 148 lb-ft of torque. Shorter than the first-generation MX-5 that initially graced U.S. shores in 1989, yet wider than the outgoing model and with its engine lower and farther back in its chassis, the 2016 MX-5 is designed to deliver maximum driving enjoyment.

Mazda Hazumi Concept shows up ahead of Geneva

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it's totes adorbs.
In Mazda's original release from last week, we were told that the name "Hazumi" means "spring up" or "bound" in Japanese, and is "particularly well-suited to a small car that appears to be bursting with energy." And now that we're getting a nearly full glimpse of the thing, we absolutely have to agree. The company's Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.
Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda's tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn't confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.