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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Patent application suggests Mazda rotary return

A recent patent application by Mazda reveals that the Japanese automaker is still working on the rotary engine. This could in fact be the Skyactiv-R engine found in the RX-Vision concept from the 2015 Tokyo Motor Show. As with anything Wankel-related, nothing is certain until Mazda makes a production commitment. But this filing suggests that serious development is happening in Hiroshima. The 2011 Mazda RX-8 was the last rotary-powered car you could buy in America. Slow sales, poor fuel economy, and tighter emissions standards prevented Mazda from committing to a follow-up. But the fundamental principles of the rotary - compact size and light weight - perfectly fit Mazda's Skyactiv ethos. (For an explanation of how rotaries work, click here.) In this new engine the intake port sits at the bottom of the engine with the exhaust port on top instead of the other way around. That allows for lower mounting, which improves a car's center of gravity. This rotary is also turbocharged. Putting the turbo up high helps ensure it doesn't get in the way of any body or chassis crossmembers. The implication of those claims is that somebody is thinking about how to put this engine in a car. There are other benefits as well. The short path from the exhaust port to the turbo ensures minimal turbo lag. It also allows for a close-mounted catalyst on top of the enigne, which will help emissions. Another innovation in this new engine is a triangle-shaped rotor that covers part of the exhaust port. This allows for different exhaust flow characteristics. The filing claims that that two of the four orientations allow for less airflow resistance in the exhaust port. As in previous Mazda rotaries, there are two spark plugs to manage ignition timing and combustion. But unlike in the 16X concept, Mazda's last public display of such an engine, the new rotary uses port fuel injection. Keep in mind this is only a patent application. A Mazda spokesperson refused to comment on future product, but commented "As we stated at the Tokyo motor show, Mazda is doing all that it can to bring a rotary to the market." In the meantime, keep your RX-7 prayer candles lit and hope for the return of the rotary before the end of the decade. You can bide your time by reading the entire application here. Related Video: Related Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos News Source: USPTO via autoevolution Rumormill Mazda Performance rotary mazda rx7

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video: