2012 Mazda Cx-9 Grand Touring Sport Utility 4-door 3.7l No Reserve Dvd Camera on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda leads Consumer Reports' latest Brand Report Card Rankings

The latest automaker brand report cards from Consumer Reports are in, and there are quite a few changes for 2021. At the very top of the charts sits Mazda, up three spots over last year, followed by BMW and Subaru to round out the top three. It's interesting to note that mainstream brands (non-luxury in CR-speak) don't seem to be at a disadvantage in CR's rankings, with five of the top 10 spots. In addition to Mazda in first and Subaru in third, Honda, Toyota, Chrysler, and Buick were the other high-ranking non-luxury marques. The ratings are derived from "a combination of predicted reliability, and owner satisfaction based on member surveys, and CR’s hands-on analysis" and also includes safety features and crash test scores.  At the very bottom of the list sit Mitsubishi, Land Rover and Alfa Romeo. "Our brand rankings don't just look at how models perform on our test track, but the broad picture of vehicle quality," said Jake Fisher, Senior Director of Automotive Testing at Consumer Reports. "Fortunately, consumers will find they have many options that are safe, enjoyable, and reasonably priced." The biggest jumps in the brand report card rankings come from Chrysler, Buick and Honda, which each moved up five spots compared to last year's rankings. The news wasn't nearly as good for Lincoln, which fell an alarming 15 spots this year, Genesis, which fell 13 spots, or Kia, which fell 10 spots. Related Video:

Sell your own: 2004 Mazda RX-8

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Combine "sports car" with "user-friendly" and, in most forums, you have yourself an oxymoron. Sports cars are – by definition – sporty, but rarely do they qualify as easy to use. One that did and, regrettably, has faded from the scene is Mazda's RX-8. Initially launched in 2003, and out of production within roughly a decade, the RX-8 was perhaps the rotary-powered answer to a question few – at the time – were asking. Happily, Mazda produced it anyway. With its front mid-engined platform, freestyle doors and +2 seating, the RX-8 came as close to offering day-in, day-out utility as anything this side of an extended-cab pickup. And its nod to practicality did little, if anything, to diminish the essential goodness of the menu. Mazda's design team provided a high-revving rotary, nimble handling and almost telepathic steering, combining them into a frenzy-filled dollop of locomotion. The result was no more than mildly fast and furious, but in properly motivated hands the RX-8 delivered a high level of entertainment for a relatively modest outlay. This for-sale example, a 2004 RX-8 with automatic transmission, requires just $6,000 and – not incidentally – the ability to buy into its premise. The automatic will be perceived by many to be a negative, but might also suggest a more gentle ownership history. And without benefit of a clutch and shifter, the new owner can concentrate on the driving, with the Mazda's absurdly direct steering and slot-car cornering. The asking price is on the high side (book average is about $5K), but know that similar cars might bring upwards of $8,000. And at 91,000 miles it's been used, but perhaps not used up. Related Video: Mazda Used Car Buying Buying Guide Ownership Coupe Performance