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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2014 Mazda6 gets up to 38 mpg, priced from $20,880*

The 2014 Mazda6 starts at $20,880 - *excluding a $795 destination fee - and will offer buyers up to 37 mpg highway in base form. That money will fetch buyers a 2.5-liter four-cylinder paired to a six-speed manual - a setup packing 184 horsepower and 185 pound-feet of torque. The Skyactiv powertrain is good, Mazda says, for 25 miles per gallon in the city and 37 mpg on the highway. Stepping up to the six-speed automatic gearbox will yield an additional 1 mpg in city and highway driving for up to 38 mpg highway. Despite offering more equipment, the base 2014 model carries a modest $155 price increase over its 2013 predecessor.
Available trims include i Sport starting at $22,495 and i Touring at $24,495 (*both excluding destination charges). The latter swaps the standard car's 17-inch wheels for 19-inch rollers and includes dual-zone automatic climate control and leatherette sport seats among other niceties. Buyers can snap up a tech package that includes TomTom navigation and an 11-speaker Bose Centerpoint sound system for $2,000. Keyless entry, rain-sensing wipers and the company's Smart City Brake Support are all part of that kit as well. Check out the full press release below for more information, and look for more details on the diesel-powered 2014 Mazda6 as we get closer to that vehicle's launch.

2014 Mazda6 i Sport

In an automotive landscape dominated by platform sharing, technology exchange and any number of other cross-fertilization/cost-saving/amortization exercises, it's actually pretty rare that we get to drive a new car that is as "all-new" as this, the 2014 Mazda6. With brand-spanking new Skyactiv architecture throughout - engine, transmission, body and chassis all included - this 6 represents a new era of flexible production and cutting edge running gear for the happily lithe car company.
Our own Jonathon Ramsey did a cracking job of running the Mazda6 through its First Drive paces a few months ago, and sufficiently impressed upon us just how good looking a car this is for the midsize sedan segment. Suffice it to say, now, then, that this is easily the most interesting (and quite possibly the most beautiful) midsize sedan in the segment today. However, as Mr. Ramsey reviewed a fully contented example of the 6 - one equipped with the six-speed automatic transmission - we took advantage of Mazda's North American launch event of the car to suss out the base Mazda6 i Sport, complete with its six-speed Skyactiv manual gearbox. This may not shock you, but the stripper's pretty good, too.
Driving Notes