2011 Mazda Cx-9 Touring on 2040-cars

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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

2016 Mazda CX-9 starts at $32,420 with standard turbo engine

The 2016 Mazda CX-9 will start at $32,420 (including $900 for destination) when it arrives at dealers later this spring. The base price is just slightly higher than competitors in the three-row CUV segment like the 2016 Ford Explorer for $31,995 and 2016 Honda Pilot for $31,045. The new model is also more expensive than the 2015 CX-9, which had a $30,865 starting price. All versions of the 2016 CX-9 use Mazda's new 2.5-liter turbocharged engine with 250 horsepower (on 93-octane fuel) and 310 pound-feet of torque, which routes through a six-speed automatic. The combo returns an EPA-estimated 22 miles per gallon city, 28 mpg highway, and 25 mpg combined in front-wheel-drive form. All-wheel drive adds $1,800 to the price of most trims. We found the powertrain to be fantastic during when driving the CX-9 prototype. Even the base CX-9 Sport trim has amenities like LED headlights and taillights, a backup camera, trailer stability assist, and a seven-inch infotainment system. An optional Sport Package for $950 adds a power driver's seat, heated front seats, and heated side mirrors. Customers can really load the CX-9 with tech, though. The Touring model for $36,870 has Blind Spot Monitoring with Rear Cross-Traffic Alert, keyless entry, a power hatch, and an eight-inch infotainment system. The optional Touring Premium Package for $1,745 also adds automatic headlights, LED fog lights, navigation, and Smart City Brake Support. If that's not enough, the Grand Touring for $41,070 features a head-up display, lane-departure warning, lane-keep assist, and radar cruise control. The top spec CX-9 Signature for $44,915 includes all of these features and comes standard with all-wheel drive. It also has Nappa leather upholstery, rosewood trim, LED lighting around the gearshift, and LED accents on the grille. Related Video: 2016 Mazda CX-9 Priced from $31,520 MSRP[1], Elevates Midsize, Three-Row Crossover Experience - Class-Leading EPA-Estimated Fuel Economy, Elegant, Upscale Interior and Spirited Handling Dynamics Make CX-9 a Standout - IRVINE, Calif., March 17, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has today released pricing and packaging information for its all-new 2016 Mazda CX-9 midsize, three-row crossover SUV. Offering a premium experience, fun-to-drive handling dynamics and bold KODO—Soul of Motion design, CX-9 represents a compelling offering in its class with a starting MSRP from $31,520.