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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Chicago Auto Show page claims 2016 Mazda MX-5 Miata to produce 155 hp [UPDATE]

UPDATE: Mazda wasn't willing to confirm or deny the figures cited by the Chicago Auto Show, although we're betting the 155-horsepower figure is a bit on the low side. As for the CAS page, a Mazda spokesman told Autoblog that they "aren't sure where they got that number." The horsepower estimate has since been pulled down. Well, someone may have made a boo-boo. The Chicago Auto Show is currently hosting a page that claims the Mazda MX-5 will produce 155 horsepower, courtesy of a 2.0-liter, Skyactiv four-cylinder. If this is correct, it'd be the first time the MX-5's US power output had been revealed. The 155 hp figure would account for a 12-hp drop from that of the outgoing MX-5, though, a corresponding weight loss should still improve the power-to-weight ratio for the 2016 model. Now, the CAS page could simply be following previous reports, including one from Autoblog. As recently as October, it was being reported that the MX-5 would be powered by a 2.0-liter, Skyactiv four-cylinder, a version of which is producing 155 horsepower and 150 pound-feet of torque in the Mazda3. Naturally, we've reached out to Mazda for comment – or perhaps even confirmation – on the info from CAS, although we aren't expecting a reply until at least later this morning (darn time zones). Of course, as soon as we hear anything, we'll update this story. Related Video:

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.