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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

2016 Mazda6 gets a facelift in LA

The 2014 Los Angeles Auto Show is a busy one for Mazda, as the Japanese brand shows off not only its all-new CX-3, but a facelifted Mazda6 sedan.
The 2016 sedan has been nipped and tucked to better fit in with newer members of the brand's range, including the aforementioned CX-3, as well as the Mazda3 and MX-5 Miata.
The grille's horizontal slats are now trimmed in chrome, while the brand's chrome wing motif on the fascia is larger and more prominent, particularly where it feeds into the headlights.

Electric Miata smokes Tesla Model S at the track

Yes, folks, you read that headline right. A souped up battery-electric version of a Mazda Miata took down a Tesla Model S on a quarter-mile drag strip. And it wasn't even close. Road Test TV was kind enough to post a video of a forest-green Miata (and its very stoked driver) doing a quarter-mile run in a rather brisk 9.27 seconds, beating the Model S sedan by a whopping 3.5 seconds in the process. And the Mazda crossed the finish line moving at 142 miles per hour, or 40 miles per hour faster than the Tesla was going when it finished the race. It's a good thing for the Tesla owner that they weren't racing for pink slips. Granted, the comparison is probably an unfair one because the Tesla was a stock, production vehicle (the P85 Performance model, but still), whereas who knows how the Miata was juiced up and how much cash it took to do the job. It's sort of like putting, say, an automotive writer against Usain Bolt because we ate the same breakfast and share 99 percent of our DNA. Still, the video does lend a certain credence to the idea that a battery-electric, super-light, rear-wheel-drive Miata would be a lot of fun, or at least a heck of lot more fun than any other Mazda out there. We're just sayin'. Check out the 100-second video below, and remember not to blink. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.