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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Will Mazda show the next Miata's chassis in NY?

Mazda is being very sneaky about what it is bringing to the New York Auto Show, and it might have something to do with the next-generation MX-5 Miata. Australian website Motoring.com.au spoke to a company insider who told it that at least the chassis for the roadster would debut in Manhattan. The rumor goes that the show will act as the kickoff for the PR campaign for the new model.
We contacted Mazda USA PR Director Jeremy Barnes to find out more, and he would neither confirm nor deny the rumor. "Just because you read it on the Internet doesn't mean you should repeat it," he said to Autoblog. That's not exactly an outright, No.
Supporting evidence that the new drop top might be appearing in the Big Apple includes Mazda's plan to celebrate the model's 25th anniversary at the show. It's bringing 15 cars from the first three generations to display. "It will be absolutely worth attending the New York Auto Show if you're a Miata fan," Barnes said. That at least hints that there might be something he's not telling us. Otherwise it's a lot of sizzle without much steak.

2019 Mazda CX-5 Signature AWD diesel unveiled in New York

NEW YORK —It seems like we've been waiting forever, but the wait is finally over. Mazda has finally launched a diesel version of the CX-5 for the U.S. market, unveiled at the 2019 New York International Auto Show. Specifically, the 2.2-liter Skyactiv-D turbo-diesel engine will be offered in the higher-end CX-5 Signature AWD, part of what Mazda calls its "path to premium," as the company continues to set its sights on some of the more expensive competition. The Skyactiv-D 2.2 makes use of a sequential twin turbocharger that employs a smaller turbocharger first at low rpm for quick throttle response, after which a valve opens to spool up a larger turbocharger at higher rpm. Mazda says this provides "smooth and linear response from low to high engine speeds, and greatly increases low- and high-end torque." Mazda estimates the output of the engine to be 168 horsepower at 4,000 rpm and 290 pound-feet of torque from a low 2,000 rpm. The engine has a rev limit of 5,500 rpm. As of right now, it's only in the all-wheel-drive version and only in the Signature trim level. As such, it gets a ho-hum EPA fuel economy rating of 27 mpg city, 30 highway and 28 combined. We previously saw fuel economy figures for a potential front-drive diesel CX-5 getting just slightly better fuel economy, at 28 city, 31 highway and 29 combined, but no word yet on if and when that'll be made available. The mediocre diesel fuel economy, while expected given the midstream shift from one emissions strategy to another, is particularly disappointing in context. The non-turbo CX-5 AWD, which makes 187 hp and 186 lb-ft, gets 24 city and 30 highway for 26 combined mpg – just 3 mpg less in the city and 2 mpg less overall than the diesel. The much more powerful CX-5 Turbo, which makes 250 hp and 310 lb-ft, gets 22 city, 27 highway, and 24 combined. Mazda is taking pre-orders for the 2019 CX-5 Signature AWD with Skyactiv-D 2.2 starting now, at an MSRP of $42,045, including $1,045 in destination fees. We have to point out that this is a sizable jump in MSRP from a CX-5 Signature AWD with the more powerful turbo engine, which lists for $38,235 – a $3,810 difference in fact. Given the lackluster fuel economy and considerable decrease in power and torque, we're concerned that the diesel may be a tough sell at this sort of premium.