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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.

2016 Mazda MX-5 Miata to make video-game debut next week in Forza Horizon 2 [w/video]

We've driven the all-new, fourth-generation Mazda MX5 Miata. Have you? Well, probably not. With the new roadster not set to hit dealerships until later this year (at the earliest), you might be stuck waiting a bit to climb behind the wheel of the highly regarded two-seater. Of course, if you happen to own Forza Horizon 2, your wait will be significantly shorter. And it'll be absolutely free to boot. The new convertible will make its video-game debut as part of a four-vehicle car pack for the open-world racing title. Downloads will start on March 17. Alongside the new MX-5, the Mazda car pack will also add representatives from each of the roadster's first three generations. Repping the NA will be the 1990 MX-5. The second-generation NB will be represented by the turbocharged 2005 Mazdaspeed MX-5, while the NC will arrive in the form of the Super 20 Concept, shown back at the 2010 SEMA Show. On top of the new vehicles, gamers will also have a chance to win a 2016 MX-5 as part of the new Mazda MX-5 Challenge. Running from March 17 to April 30, those interested in a free Mazda will need to lap its virtual counterpart around the Sisteron Perimeter Sprint Circuit, with the two fastest drivers slated to take part in a head-to-head race in June. The winner will walk away with their very own 2016 MX-5. Oh, and as a final juicy tidbit, the press release clearly states that the Miata weighs in at just 2,332 pounds – just a smidge more than the original NA. (That's with the manual transmission, of course – automatic cars are said to weigh 2,381 pounds.) You can get more specific details on the contest, as well as read more about the car pack, in the attached press release. Check out the release, as well as a preview vid of the MX-5 Car Pack. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MICROSOFT AND MAZDA LET YOU DRIVE IT FIRST: ALL-NEW MAZDA MX-5 DEBUTS AS FREE DOWNLOAD FOR FORZA HORIZON 2 ON XBOX ONE IRVINE, Calif., March 12, 2015 -- Beginning March 17, Mazda North American Operations (MNAO) is giving Forza Horizon 2 players the exclusive opportunity to drive the all-new 2016 Mazda MX-5 Miata on Xbox One months before the physical car goes on sale to the public. Additionally, by taking advantage of the free download of the car, and driving it in the game, users will have the chance to win one by competing in the new Time Trial Rivals Contest.