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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Import pickup truck-killing Chicken Tax to be repealed?

After over 50 years, the so-called Chicken Tax may finally be going the way of the dodo. Two pending trade deals with countries in the Pacific Rim and Europe potentially could open the US auto market up to imported trucks, if the measures pass. Although, it still might be a while before you can own that Volkswagen Amarok or Toyota Hilux, if ever. The 25-percent import tariff that the Chicken Tax imposes on foreign trucks essentially makes the things all but impossible to sell one profitably in the US, which lends a distinct advantage to domestic pickups. Both the Trans-Pacific Partnership with 12 counties and Transatlantic Trade and Investment Partnership with the European Union would finally end the charge. According to Automotive News though, don't expect new pickups to flood the market, at least not immediately. These deals might roll back the tariff gradually over time, and in the case of Japan, it could be as long as 25 years before fully free trade. Furthermore, Thailand, a major truck builder in Asia, isn't currently part of the deal, and any new models here would still need to meet safety and emissions rules, as well. Automotive News gauged the very early intentions of several automakers with foreign-built trucks, and they weren't necessarily champing at the bit to start imports. Toyota thinks the Hilux sits between the Tundra and Tacoma, and Mazda doesn't think the BT-50 fits its image here. Also, VW doesn't necessarily want to bring the Amarok over from Hannover. There is previous precedent for companies at least considering bringing in pickup trucks after the Chicken Tax's demise, though. The Pacific free trade deal could be done as soon as this fall, while the EU one is likely further out, according to Automotive News. Given enough time, the more accessible ports could allow some new trucks to enter the market.

Mazda Miata celebrates 25 years of rocking our worlds

For its birthday it hasn't been profiled on 60 Minutes or been to Jay Leno's Garage, doesn't go on a retrospective tour of vintage racetracks or get a special Spyder Zagato edition. That doesn't mean we think any less of the Mazda MX-5 Miata, the roadster with a simplicity that was as enjoyable as it was barely believable when it arrived in 1989. A quarter of a century and three generations later, the Miata remains the go-to roadster when you want easy, balanced and economical thrills.
It grew from a 116-horsepower speedster with a five-speed manual transmission and a curb weight of 2,116 pounds, to a 167-hp go-kart with a five-speed manual coming in at 2,480 pounds (in Sport guise). Along the way it's picked up hundreds of awards, including 14 nods on Car and Driver's "10Best" list, its most recent eight-year streak coming to an end last year, the Guinness Book of World Records title as "Best-Selling Two-Seater Sports Car" and innumerable trophies as weekend racer extraordinaire.
We'll see the fourth generation at next year's Chicago Auto Show, and we're certain to hear more about its 25-year milestone this year. Until that happens, enjoy the images above and the gallery and press release below.