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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

2023 Japan Mobility Show Editors' Picks

No, it's no longer called the Tokyo Motor Show, but the Japan Mobility Show is still in Tokyo and it still has to do with motors. In fact, with the rise of EVs, it's more of a motor show than ever before. And there were an astounding number of motors (and engines) to see, or at least concepts that hypothetically have them. Truly, we haven't seen a turnout this amazing since before the pandemic.  As such, the 2023 Japan Mobility Show featured plenty of machines that could, and did, snag points from our editors. And yet, even with the massive field, one car, unequivocally, stole our hearts. Read on to see our favorites.   Toyota Land Cruiser Se concept View 4 Photos 5. (Tie) Toyota Land Cruiser Se  While this concept is not quite the off-roader that the Land Cruiser is known to be, a street-focused electric SUV seems like a fine fit for the Toyota portfolio. It's hard to imagine we won't see an electric Land Cruiser come to production one day, filling out that as-yet underrepresented three-row EV segment. Give us an even more rugged version, and we'll be happy — Senior Editor, Green, John Beltz Snyder   Subaru Sport Mobility Concept View 7 Photos 5. (Tie) Subaru Sport Mobility I'm still waiting for a fun, electric sport coupe, and as much as I enjoy the likes of the rear-drive BRZ, I could have some serious fun in something like this all-wheel-drive Subaru Sport Mobility year round. I could fill that hole in my heart left by my '04 WRX. — Senior Editor, Green, John Beltz Snyder   Toyota EPU concept View 4 Photos 4. Toyota EPU You know what I like? Useful, funky little vehicles. The Ford Maverick and Hyundai Santa Cruz fit that bill well, and it seems a lot of other people like them, too, based on demand. You know what I also like? EVs. You know what combines those two things? The Toyota EPU. Assuming it was priced fairly reasonably (well below $40,000 is what I'm thinking), I would seriously be looking at getting one. I also seriously hope that Toyota's seriously looking at launching this, because it seems like a seriously great package. Seriously. — News Editor Joel Stocksdale   Mitsubishi D:X Concept View 8 Photos 3. Mitsubishi D:X Concept We sure do wish Mitsubishi sold the Delica here in the United States. We've long been fans of the van, which initially was sold in rear-wheel-drive form but adopted four-wheel drive in the early 1980s, and judging by the numbers we see imported to the States, we're not the only ones.

Mazda 3 Sedan and Hatchback Luggage Test | Trunk comparison

A major reason for buying a hatchback is for added cargo space and versatility, right? Seems logical enough. It's certainly a reason I've been fond of them over the years. And since so many SUVs these days are just glorified hatchbacks, it certainly stands to reason the buying public has reached this conclusion as well. To test this hypothesis and potentially bust this myth, Mazda kindly provided three vehicles that are virtually identical apart from their body style: the Mazda 3 sedan and hatchback, as well as the Mazda CX-30 crossover that's really just a raised and rebodied 3.  On paper, in descending order, the CX-30 is tops at 20.2 cubic feet of space behind the back seat, the Hatchback has 20.1 cubic feet and the sedan has 13.2. OK, let's see how the order turns out once luggage is used. Here is the 3 Hatchback on the left and 3 Sedan on the right. Immediately, the sedan doesn't look that much smaller than the Hatchback. Actually, doesn't it look bigger? Below is the CX-30.  Note that this CX-30 did not include its rigid cargo cover, but already, you can start to see the difference between 3 Hatch and CX-30. The crossover has more space above the back seat line than the Hatchback. So, even if the 3 Hatch has more cargo area length, the CX-30 has more height. That's why you have virtually equal cargo capacity numbers despite having different spaces.  To that point, let's bring in the bags. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). CX-30 for the win (above right) as all the bags fit. The fancy bag and smaller roller are slightly blocking the rearward view, but you can still see out and the bags won't fly forward. Importantly, they also fit when closing the CX-30's hatch. They won't if you attempted the same formation in the 3 Hatchback, which can't fit the fancy bag or one of the midsize rollers. And no, you can't fit the fancy bag in the middle there — the hatch wouldn't close on top of it. A smaller duffel will, however.  So, although the 3 Hatch has a slightly longer space, the difference doesn't matter as much as the CX-30's extra height in this usage case.