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Full 2016 Mazda MX-5 Miata pricing released

Take heart, roadster fans. The first 2016 Mazda MX-5 Miatas due for the US are now in production. To go along with that milestone, the Japanese automaker has finally released full pricing for the fourth-generation Miata. As previously revealed, the 2016 Miata in the base Sport trim starts at $24,915 (plus $820 destination), and for that outlay buyers get a 2.0-liter four-cylinder making 155 horsepower and 148 pound-feet of torque that's matched to a six-speed manual. The convertible comes standard with features like LED lighting and a Bluetooth-equipped audio system. For $1,075 more on all models, customers can spec a six-speed automatic gearbox, and keyless entry is another $130 but standard with the auto 'box. One rung up is the Club trim for $28,600, and it improves things with 17-inch wheels, a more aggressive body kit and a seven-inch touchscreen infotainment system. Order the manual trans, and the roadster gets a limited-slip differential, Bilstein dampers and a shock-tower brace. There's also a $3,400 package to make this version of the convertible even sportier with 17-inch BBS wheels, Brembo front brakes, side sill extensions and a rear bumper skirt. Among the regular trims, the top rung is the Grand Touring for $30,065 that adds luxuries like heated, leather seats, automatic climate control, rain-sensing wipers, and adaptive headlights. Mazda's i-Activesense is also standard and includes blind spot monitoring, rear cross-traffic alert and lane-departure warning. Finally, there's the Launch Edition, which is limited to 1,000 units, and it sells for $30,495 (or $31,570 for an automatic). All of them come in an exclusive combo of Soul Red with Sport Tan leather, and buyers get all of the Grand Touring's kit, plus standard keyless entry. The order site for these special roadsters opens on May 5, but hopefuls can pre-register now for a reminder. The first 2016 Miatas should hit dealers in late summer. That should provide some time for top down driving fun before it gets too cold. Related Video: U.S.-Bound 2016 Mazda MX-5 Miata Production Kicks Off Today - Mazda Also Announces U.S. Pricing for Entire MX-5 Lineup - IRVINE, Calif. (April 20, 2015) – The wait is almost over, as North America-bound 2016 Mazda MX-5 Miata production began today, signaling the imminent arrival of the next generation of the world's most popular two-seat roadster at U.S. dealers.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 April Fools' Day: Morgan digs at Tesla, Mini's scissor doors, more

Every year automakers go out of their way to come up with gags for April Fools' Day. Sometimes the jokes fall flat, but occasionally a company really nails it with an idea that we'd actually love to see. Rather than scouring the Web for all of these stunts, you can find some of our favorites right here. Morgan MOGrod The Morgan Motor Company's MOGrod is one of our favorite April Fools' jokes so far this year because it's a car we wish could be real. The company says on Twitter that the retro hot rod uses a 3.7-liter Ford V6, and there are already 250,000 preorders, which is a play on the huge number of reservations for the Tesla Model 3. Morgan took the joke even further by sketching a landspeed record version for the Bonneville Salt Flats. Mini Scissor Doors The people at Mini apparently have a lot of free time because the company has two gags this year. The first is the scissor door option. The idea cleverly plays on the myriad ways customers can customize their Mini, but this solution doesn't look like anyone could easily enter the car due to the way these doors open. Mini Hipster Hatch There's also the Hipster Mini, which is a much funnier idea. This fictional hatchback would be perfect for fashionable Millennials thanks to features like Instagram-filter windows and a fixed-gear drivetrain, which limits the top speed to 25 miles per hour. The interior uses stonewash denim upholstery and packs a twin-deck cassette player. Skoda Dog Umbrella People love dogs, and owners know that a wet canine can be a mess. Skoda is ready to tackle this problem with an umbrella for your mutt. Made from unobtainium, the gadget hides in the door when not in use, but when raindrops start falling, people can keep their pup dry. Skoda Snowman Skoda's Facebook page also teases us with a very cool vehicle. The Snowman is a 396-horsepower plug-in hybrid snow machine. With its tracks, the company's newest model would never have to worry about getting stuck in the winter. Opel Adam C Sure, electricity and hydrogen are cleaner forms of fuel than gasoline or diesel, but Opel has a way to make your car even more environmentally friendly – muscle power. Wind up the crank at the rear for 15 minutes, and the Opel Adam C is good for 125 miles. GM's European division also claims that owners get a great workout because a full winding session burns 400 calories. You wouldn't feel guilty about picking up that pizza after cranking up this hatchback.