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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Evo blasts around in a Spa 24H-winning Mazda RX-7

Think of the Mazda RX-7 today, and your thoughts likely turn to the turbocharged third-generation version of the '90s that's an icon among the tuning and drifting communities. Many years before that swoopy coupe was hanging the tail out, the first model of RX-7 was also quite a track star, though. Evo's Richard Meaden has gotten ahold of a race-prepped version that counts a victory in the 1981 Spa 24 Hours to its name – the first Japanese car to claim that honor – for a fantastic video. With 225 horsepower and weighing around 1,984 pounds, this RX-7 doesn't look like a giant killer on paper. However as Meaden illustrates, the coupe puts those rotary-powered ponies to very good use. Driving it requires constantly keeping things on the boil because the muscle is essentially absent below 7,000 rpm. Once in the sweet spot, things start progressing quickly, though. As a wonderful cap to the wall of noise from the engine, little licks of flame also shoot out of the exhaust on downshifts. Thankfully, Evo's video team captures all of the mechanical noises quite well, and the clip is a treat for those with a good pair of headphones. Despite the race-winning pedigree, Meaden has no problem grabbing the little coupe by the scruff of the neck. He chucks it through the corners to get the tail loose, and the little wisps of smoke from the rear tires prove the original RX-7 knows how to drift too. These early cars definitely worth being remembered in the pantheon of Mazda performance.