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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.

Mazda Miata speedster and spyder concepts set for SEMA

Mazda will show speedster and spyder concepts based on the 2016 MX-5 Miata next week at SEMA in Las Vegas. The speedster is at the top of the teaser, and the spyder is the bottom half. The speedster goes with an extreme lightweight design. It has only a small wind deflector in place of the windshield and a blue ether topcoat. The spyder is a vintage roadster rendered into a modern form with a handcrafted leather interior and mercury silver paint job. Both are lighter than the production version and will be sure to get the hearts of Mazda fanatics and roadster enthusiasts alike racing at the possibilities. We doubt either will actually see production, like so many Miata-based concepts of the recent past. But that won't stop us from dreaming all the same. MAZDA TO SHOWCASE LIGHTWEIGHT PERFORMANCE AT SEMA WITH TWO MX-5 MIATA CONCEPTS - MX-5 Spyder and Speedster Concepts Bring Vintage Cues into Modern Designs - IRVINE, Calif., Oct. 29, 2015 -- The Mazda MX-5 Miata has been an exercise in honing the concept of a lightweight sports car for more than 26 years, created solely for driving exhilaration. But for the 2015 SEMA Show at the Las Vegas Convention Center, Mazda designers wanted to see what they could do if that idea was taken to the extreme. What they created were two vastly different takes on the fourth-generation MX-5: The 2016 MX-5 Spyder Concept and 2016 MX-5 Speedster Concept. MX-5 Spyder captures the character of a vintage roadster and translates it into a modern-day design, including bespoke leather interior details that were painstakingly crafted, and featuring a new Mercury Silver concept paint color. MX-5 Speedster is a study in the extremes of lightweight, purpose-built performance, paying homage to minimalist roadsters of the 1950s. The Blue Ether-painted MX-5 Speedster is uncompromised in its approach to wind-in-the-hair driving, going so far as to eschew a traditional windshield for a lighter deflector. Both cars are significantly lighter than the 2,332-lbs. MX-5 roadster that customers can purchase at dealers and come with a host of conceptual and aftermarket pieces and fabrication from partners including Racing Beat, Haartz Corporation, ASC – American Sunroof Corporation, Makin Industries/RAYS Wheels, KW Suspensions, Delta Seat, H&R Springs, Lusch, AC&A Manufacturing, Franks Fab Shop, Long Road Racing and SIM Specialty Interior Manufacturing.