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Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

Fiat version of Mazda MX-5 Miata to be called 124 Spider

Fiat has a definite use for its recent US trademark on the 124 Spider name, and it's something that should make many performance fans quite happy. FCA CEO Sergio Marchionne confirmed to Auto Express that the Italian brand's future roadster would bear the classic name. Auto Express reportedly asked Marchionne directly about the convertible at the 2015 Geneva Motor Show. The CEO said: "Do we want to do it now?" After another executive verified the name, Marchionne responded: "There you go – a world class premiere right in this room!" Autoblog reached out to Fiat Brand communications boss in the US Ariel Gavilan for more information, and he verified the story. Gavilan said that brand head Olivier Francois confirmed the 124 Spider name to international media during a briefing in Geneva. FCA isn't going quite so far as officially confirming that the 124 Spider shares a platform with the latest Mazda MX-5 Miata, but that's almost a certainty. The two automakers jointly developed the chassis, and the original plan was for it to underpin an Alfa Romeo. However, Marchionne didn't want an Alfa assembled outside of Italy. Fiat even hinted at this possible change as far back as the corporation's five-year plan last summer. Insiders tell Auto Express that the 124 Spider reportedly carries retro-inspired style, and hopefully, that means the roadster evokes the look of the original 124 Sport Spider (pictured above) by Pininfarina. Fiat allegedly is also aiming for a weight less than 2,205 pounds, and the engine range is likely comprised of versions of the brand's 1.4-liter turbo. The mill already pumps out 160 horsepower and 183 pound-feet of torque in the Fiat 500 Abarth in the US. According to Auto Express, Fiat and Mazda have an agreement to launch the Miata in 2015 and the 124 Spider in 2016. A hotter Abarth version could come along eventually, too. Related Video:

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.