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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Latest Forza Motorsport 5 car pack leaves us scratching our head (in a good way) [w/video]

As we scrolled down the roster of the latest car pack for Forza Motorsport 5, the Hot Wheels Car Pack, our expression became bemused over the strange mix of vehicles that we now have at our disposal. This is quite unlike any of the other sets of DLC Turn 10 Studios has offered. Sure, there are the typical headliner cars – the Lamborghini Veneno and 2015 Audi S3 – that will appeal to the mainstream racing fan or auto enthusiast. But this latest car pack is so jammed full of nuggets of automotive weirdness that it's hard not to get excited. The Hot Wheels pack has no shortage of racers, with a particular focus on historical offerings. A 1939 Auto Union Type D covers the pre-war era of Formula One, while a 1967 Lotus 49 and a 1952 Ferrari 375 represent post-war racing. For a modern twist, a Mazda USF2000 car slots in below the Indy Lights car from the Nurburgring booster pack. From here, things get vintage and weird. There are a pair of delightfully offbeat coupes, in the form of a 1974 Toyota Celica GT and a 1973 Ford XB Falcon GT (here's hoping we get a vintage Holden Monaro in the future). Those two are joined by a 1956 Ford F-100, which your author already plans on converting into a dragster with vinyl flames down the side (because that's what all vintage pickups should be). The new ride we're most excited about, though, is the 1983 GMC Vandura G-1500. Yes, that's the van from The A-Team, and we're sure it will prove to be an excellent canvas for the artists of FM5 to cover with airbrushed, fire-breathing unicorns and mystical, gray-haired wizards (or just poorly painted letters that read "Free Candy"). This latest car pack is the final monthly car pack for FM5, although Turn 10 is quick to point out that while the monthly updates are over, there will still be new batches of cars made available to gamers. As for the Hot Wheels pack, it's available now on Xbox Live for $9.99. Scroll down for the press release from Turn 10 Studios, as well as a video of the newest additions to Forza Motorsport 5's vehicle roster. Forza Motorsport 5 Hot Wheels Car Pack Now Available Turn 10 Studios is bringing the Hot Wheels® Car Pack to "Forza Motorsport 5," available for download today. The pack features a collection of vehicles built from the ground up for the new generation that car fans can collect and customize while putting their virtual driving skills to the test.

2018 L.A. Auto Show: 5-plus takeaways on Jeep, Honda, Porsche and more

The 2018 L.A. Auto Show is making a strong case that auto shows aren't dead. Carmakers are ladling out sports cars and SUVs featuring serious style and performance in Los Angeles, and it's a feast for the senses. We're talking the new Porsche 911, the long-awaited Jeep Gladiator and the stylish Mazda3. It's the best car show with the most important reveals since the 2018 Detroit Auto Show kicked off the year. Here are some quick reactions: The 2019 Jeep Gladiator is a rock star When the story went live on Autoblog, our traffic went straight up. I've literally never seen the graph go straight up. So yeah, you guys seem to like it. I do, too. It's everything I want in a vehicle, including enough of a retro feel that it satisfies my cravings for an old Cherokee XJ. It's more capable and likely more expensive than I originally anticipated, but Jeep is going to have to expand its Toledo factory to keep up with demand. Don't be fooled by whatever the politicians say when that happens. It's because people like Jeeps and pickups, and this is the hero sandwich of all of that. I'd likely go with the 3.6-liter and a manual transmission if I were buying a Gladiator, but the diesel is compelling, too. Gladiator is a great name, drenched in history. I like it better than Scrambler, which never felt right to me. Only issue: It's a little over-the-top. Imagine this conversation: "So, ready to go to Panera?" "Sure, let's take the Gladiator." I mean, it's a bit much to refer to your personal vehicle as the Gladiator. Unless Russell Crowe is driving it. Then it's fine. The 2020 Porsche 911 is conservatively brilliant Every time I drive a 718 Cayman, Jaguar F-Type or another 911 challenger, I wonder if the 911 may be over the hill. It's not. And it likely never will be. This latest generation, dubbed 992 in Porsche-speak, stayed the course. The back takes some Mission E stylings that give the 911 a more modern feel. The flat six gets a little more power. The digital-heavy interior looks futuristic and slick. But overall, it's a blocking-and-tackling update that should satisfy the purists and maybe draw in a few new Porsche fans. It's the right time for the 2019 Honda Passport This slots between the Honda CR-V and the Honda Pilot. That's serious segmentation, but it's another crossover, and it's undoubtedly what the people want.