on 2040-cars

Auto blog

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda rumored to bring rotary-powered RX-9 concept to Tokyo

Stop us if you've heard this one before: Mazda will bring a rotary-powered sports car to the next big auto show. Okay, so we stopped for a second, but the show must go on. Following an official teaser image (shown above) late last month, Motoring.com.au has what it claims are renderings of the curvy, two-door coupe – called the RX-9 – that Mazda will bring to the Tokyo Motor Show later this month. The images show a far softer styling than Mazda's current crop of Kodo-inspired vehicles, while the overall look screams of a modern-day Cosmo Sport, the Japanese brand's first rotary-powered vehicle. And though that connection alone might be enough to justify whisperings of a successor to the RX-7 and RX-8, Motoring claims there will be an even more overt sign of this concept's power source. "Look to the Cosmo Sport," an inside source told the Aussie website, signaling that the Mazda stand would feature the vintage two-door. "The Cosmo has no earthly reason for being there unless..." The rotary rumor, if it comes true, won't exactly be what we're use to. While Motoring brings up the previously reported 16X – a 1.6-liter two-rotor – it builds on our 2013 report. According to the Aussies, the new engine could feature a two-stage electric turbocharger, be paired with a hybrid powertrain, offer up to 450 horsepower, and we're guessing, be hilariously complicated. Joking aside, it sounds like Mazda's goals here are admirable. A rotary-equipped sports car that could counter the 1.3-liter RX-8 engine's appetite for fuel and improve on its mediocre low and mid-range torque would be interesting indeed. As for those renderings, Motoring has front and rear three-quarter images. Comparing the rear with our original teaser leaves the look open to interpretation, but after seriously upping the exposure on the teaser (thanks Photoshop), the taillights and overall profile shape look to be a spot-on match. In front, the long hood shares some Kodo elements, like the headlights and grille, but its undeniable coupe shape – a long hood and very short deck – are far more organic and, dare we say, calm, than Mazda's other vehicles. You can take a closer look at the renderings over at Motoring's website. Do that, and then head back and let us know what you think of these RX-9 rumors. Is Mazda finally going to be bringing a rotary back to market?

Latest Forza Motorsport 5 car pack leaves us scratching our head (in a good way) [w/video]

As we scrolled down the roster of the latest car pack for Forza Motorsport 5, the Hot Wheels Car Pack, our expression became bemused over the strange mix of vehicles that we now have at our disposal. This is quite unlike any of the other sets of DLC Turn 10 Studios has offered. Sure, there are the typical headliner cars – the Lamborghini Veneno and 2015 Audi S3 – that will appeal to the mainstream racing fan or auto enthusiast. But this latest car pack is so jammed full of nuggets of automotive weirdness that it's hard not to get excited. The Hot Wheels pack has no shortage of racers, with a particular focus on historical offerings. A 1939 Auto Union Type D covers the pre-war era of Formula One, while a 1967 Lotus 49 and a 1952 Ferrari 375 represent post-war racing. For a modern twist, a Mazda USF2000 car slots in below the Indy Lights car from the Nurburgring booster pack. From here, things get vintage and weird. There are a pair of delightfully offbeat coupes, in the form of a 1974 Toyota Celica GT and a 1973 Ford XB Falcon GT (here's hoping we get a vintage Holden Monaro in the future). Those two are joined by a 1956 Ford F-100, which your author already plans on converting into a dragster with vinyl flames down the side (because that's what all vintage pickups should be). The new ride we're most excited about, though, is the 1983 GMC Vandura G-1500. Yes, that's the van from The A-Team, and we're sure it will prove to be an excellent canvas for the artists of FM5 to cover with airbrushed, fire-breathing unicorns and mystical, gray-haired wizards (or just poorly painted letters that read "Free Candy"). This latest car pack is the final monthly car pack for FM5, although Turn 10 is quick to point out that while the monthly updates are over, there will still be new batches of cars made available to gamers. As for the Hot Wheels pack, it's available now on Xbox Live for $9.99. Scroll down for the press release from Turn 10 Studios, as well as a video of the newest additions to Forza Motorsport 5's vehicle roster. Forza Motorsport 5 Hot Wheels Car Pack Now Available Turn 10 Studios is bringing the Hot Wheels® Car Pack to "Forza Motorsport 5," available for download today. The pack features a collection of vehicles built from the ground up for the new generation that car fans can collect and customize while putting their virtual driving skills to the test.