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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2016 Mazda MX-5 Miata 2.0L First Drive [w/video]

The 2016 Mazda MX-5 Miata is easy to comprehend. It is an enthusiast roadster in its purest form. There's no need for any sort of sales pitch. You don't have to ramp up in order to get people excited about it. Say the words "new Miata" to anyone who cares about cars, and you've immediately got their attention. And now that I have yours, I'll to cut right to the chase. It's brilliant. That's a fact I've known for a while. I drove the Japanese-spec ND Miata in Spain earlier this year, with the 130-horsepower, 1.5-liter engine that we aren't getting in the United States. The new Miata is a modern day reincarnation of the original NA that stole our hearts in 1989. It's smaller and lighter than the outgoing NC, yet boasts more interior room. It's comfortable. It looks great. And it drives like a Miata should. In other words, it's perfect. So what about this US-spec car, then? It's got more power – 155 horsepower and 148 pound-feet of torque from Mazda's 2.0-liter Skyactiv four-cylinder engine. But it's also heavier. Our car weighs 2,332 pounds, compared to the roughly 2,200 pounds of the 1.5-liter car. Yes, the ND Miata loses 12 hp compared to the outgoing NC, but it's up 8 lb-ft of torque. Plus, according to Mazda, because of the improved powerband, anytime you're under 5,700 rpm the new Skyactiv engine is stronger than the old MZR mill. It's more efficient, too. With the manual transmission, the Miata is estimated to achieve 27 miles per gallon in the city and 34 mpg highway. That a jump of six mpg in both categories compared to the old six-speed. Consider this: The Japanese-spec car uses a 130-hp engine, which I found to be perfectly adequate. The increase in power for the US-spec car mostly just balances out the extra weight, but it also improves performance on the highway. Hit the throttle in sixth gear with the 1.5 and nothing happens. Do the same with the 2.0, and there's movement. Low-end power is far more important in the US than it is in other markets, and that's why our car has the larger engine. "North America is why the two-liter car exists," engineer Dave Coleman told me. Plus, 155 hp power means you eke out the Miata's dynamics at legal speeds. 45 miles per hour in an MX-5 is a far more exhilarating experience than that same speed in any supercar. So yeah, it's not powerful. But to paraphrase Jay-Z, the MX-5 is a super car, not a supercar.

Mazda details diesel prototype at Daytona test

Diesel has without a doubt become the dominant fuel in the modern era of endurance racing. The 24 Hours of Le Mans has been won under diesel power for the past eight years running, as has every race in the FIA World Endurance Championship since its inauguration in 2012. Yet there will only be one diesel prototype entered in the top tier of the new Tudor United SportsCar Championship this year, and it belongs to Mazda.
The last Japanese manufacturer to win at Le Mans outright, Mazda has been gradually working its way back up the endurance racing ladder once again, following the example set by Audi with diesel power. Last year it campaigned a competition-spec Mazda6 Skyactiv-D in the GX class of the Grand-Am series, but rather than simply port over the existing racer into the new series, it's fielding a new prototype instead, just as it promised a couple of months ago. And now that prototype has hit the track for the first time, prompting Mazda to release its basic specs for the first time.
Tentatively referred to simply as the 2014 Mazda Prototype, the purpose-built racecar is testing this weekend in the Roar Before the 24, the official test session at Daytona that kicks off the racing season. It packs a 2.2-liter SkyActiv-D engine that's based heavily on the production version but tuned to produce 450 horsepower and 580 pound-feet of torque in race trim. Power is channeled through a six-speed sequential transmission from Xtrac, carbon brakes from AP and 18-inch racing slicks from Continental. With the Daytona-spec aero setup, it'll top out at around 186 miles per hour.